INFECTED Promo Results (Day One)

As promised, here are my results and Lessons Learned from the INFECTED giveaway.

What did this do to you? Tell me. And remember, this is for posterity so be honest. How do you feel?” — Count Rugen, The Princess Bride

January 7th
With everything set up to go the night before, one last stat-check. Below you can see my pre-giveaway sales numbers and the ranking for INFECTED. In the spirit of honesty, I’m sharing my less than stellar numbers. Hopefully that means you won’t mind my bragging after the promotion, right?!

NOTE: CLICK ALL IMAGES TO ENLARGE

Sales numbers as of 1730, January 7th.
Sales numbers as of 1730, January 7th.

Yowza! Impressive, right?
Yowza! Impressive, right? [/sarcasm_font]
INFECTED has been oddly steady over the past year, garnering almost exactly 2 sales per day (+/- 1). Usually, it’ll jump to somewhere in the mid #40k rankings, then return to the #100k block until the next day’s sales. MURDERED, as you can see, is still building momentum. Hopefully, that should be one of the side-effects of this promotion. INFECTED has never gone lower (higher?) than #19k in the kindle store, while MURDERED made it to mid #12k. Goal is to crush those records in the coming days. Well, time for bed!

January 8th
Good morning! With Kindle Fire Department set to announce me today, as well as a whole slew of free resources (most of them ask for a giveaway window and there’s no garauntee that they will feature your book, let alone when they’ll do it. It is a free service, after all. I’ll assess which ones worked and which didn’t in my final thoughts), we’re ready to kick off the free promotion. Let’s check the overnight stats:

Downloads as of 0600, Jan 8th
82 Downloads as of 0600, January 8th.
Blah
Numbers are already higher than paid numbers, not that this means anything.

This is before any site announced the giveaway, as far as I know. Interesting that one person bought the book before it went on sale… Thanks, whoever you are! The goal of the promotion is to get your rank as high as possible — it’s a race to #1. If you can make it into the top #20 or #10, then people will start downloading your book just from browsing the top free ebooks on amazon, thus increasing the snowball effect.

In addition to the websites listed on my previous post, it’s also important to do your own marketing. As such, I blogged about the giveaway, tweeted the heck out of it (including a link in my “welcome DM” on @clickyourpoison), and created an event on goodreads and on facebook:

An event is a great tool because it sends a notification rather than risking being lost in the feed. Be careful not to hound your friends too much...
An event is a great tool because it sends a notification to those invited (rather than risking being lost in the feed). Be careful not to hound your friends too much though…

Let’s check the mid-day numbers, after the promotion has been announced:

dfdf
909 Downloads as of 1400, January 8th.
BOOM! Big jump. Off to a great start.
BOOM! Big jump. Off to a great start.

Okay, so from what I’ve researched, these are awesome numbers. Especially for an author with a small fan-base who has never done anything like this before. Which leads us to the first lesson learned. Yup, I’ve already made a mistake.

LESSON LEARNED: Categories. See how I’m already #6 in Horror > Occult? That’s actually not a good thing this early into the promotion. I originally chose this category as “low-hanging fruit” because it’s easy to climb the chart (there aren’t too many books competing for space). Which is a good thing when you’re trying to keep your paid ranking high, but when you’re doing a free promotion, you should shoot the moon. So, I looked up the bestselling books most similar to mine and mirrored their categories. I settled on Science Fiction > Post-Apocalyptic and Horror > United States. I called Amazon customer support to get them to quickly change my categories, so hopefully within 24 hours the rankings will be fixed. Lesson Learned? Update your “shoot the moon” categories before your promotion.

Okay, took a hike just to get away from the craziness, then spent the late afternoon/evening posting on facebook groups and tweeting. I had joined several “zombie fan” groups on facebook in the weeks prior, and now used the opportunity to spread the word. When you’re offering something free, most people don’t mind.

Let’s check the numbers once more before bed, shall we? Okay!

Downloads as of 2200, January 8th.
2236 Downloads as of 2200, January 8th.
Already updated the categories, nice!
Already updated the categories, nice!

In addition to all the free downloads, that’s also 4 sales of MURDERED in 24 hours. Great first day, see you tomorrow!

Continue to INFECTED Promo Results (Day Two)

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