INFECTED Promo Results (Day Two)

Continued from Lessons Learned from the INFECTED giveaway.

January 9th
PhotoFunia-16f3d2b_smallGood morning, again! Today Book Blast is set to go out and, with (fingers’ crossed) the continued buzz from yesterday’s promotion, this should make for an exciting day. I don’t know about you, but I could hardly sleep a wink. Whattdya say we see how much action happened overnight?

NOTE: CLICK ALL IMAGES TO ENLARGE

2686 Downloads as of 0600, January 9th.
2686 Downloads as of 0600, January 9th.
Woo-hoo! Made it into the coveted Top 100.
Woo-hoo! Made it into the coveted Top 100.

Two interesting points of order based on these stats. First, is that I’m still listed in Literature & Fiction > Action & Adventure (an old category) as well as Science Fiction > Post-Apocalyptic (new category). Could this be because my update is still “processing”? I’m not sure. I’ll have to watch carefully as this develops. Second, even though my rank has surpassed the Top 100 free books in the kindle store, I only gave away 450 copies over the course of the entire night. Which leads to…

LESSON LEARNED: Be patient/don’t panic. Within the first two hours of the day, my rank got worse and shot up to #99. If this is a race to #1, that means I’m not doing well… or does it? Amazon’s best seller ranking is elastically flexible and doesn’t necessarily correspond to current downloads. Maybe someone else’s rank simply processed before mine? I could just need some time to catch up. Tough to say. Amazon keeps their ranking algorithm a closely-guarded secret, but it pays to go with the flow. Just keep doing what you know you should be doing, and let the ranking system do its thing.

Here’s a mid-day update, after Book Blast has gone out:

4113 Downloads as of 1400, January 9th.
4113 Downloads as of 1400, January 9th.
Back to "increasing!" Slow and steady wins the race today.
Back to “increasing!” Slow and steady wins the race today.

Interesting to note that the categories are still switching. Could this be a good thing? It’s putting me on several different categories throughout the day (the maximum allowed is two), so I can’t see how it would hurt… Hmm. But the main point is that it’s getting better. From all I’ve heard and read, Book Bub is the behemoth service that’ll push any promotion over the edge. So if I can just keep climbing the charts, no matter how slowly, I should be in for a treat tomorrow.

The snowball is your book promotion. The more people you get to help push it along, the bigger it’ll get until it eventually starts feeding itself.

The afternoon was spent doing more promoting and marketing, of course, which leads to another…

LESSON LEARNED: Set up everything beforehand. I started contacting book sites a month out, but I found a great list of resources I was planning to contact during the promotion. Big mistake. Just going through with everything I’d had planned, to include continued social media marketing, took up all my time. You should have everything ready to go before you promotion starts, so the most work you have to do during the event involves the copy/paste function.

It’s getting late. Let’s do one last look at the stats before bed:

5358 Downloads as of 2200, January 9th.
5358 Downloads as of 2200, January 9th.
Still increasing and -- BONUS -- now it's topping 3 categories!
Still increasing and — BONUS — now it’s topping 3 categories!

It’s getting significantly more difficult for INFECTED to climb the ranks, but at least it still is. And with tomorrow set to be my “anchor day” I’m hopeful. You might also notice 3 more sales of MURDERED in 24 hours. Not exactly the boost I was hoping for, but it’s still early (and I’m thankful for each sale I get). Time to try and sleep and prepare for the exciting conclusion tomorrow…

Continue to INFECTED Promo Results (Day Three) 

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