In case you missed it, zombies descended upon San Luis Obispo, California in horde-like numbers.
I was taken aback by all the new people in INFECTED t-shirts, one of whom sold the shirt off his back to some tourists–I’m so proud….
What a great way to celebrate my one-year anniversary(ish) as a published author!
Now, without further ado, here are the shots from the event:
Don’t forget to check our Events page for future shenanigans.
Join us as we help San Luis Obispo get INFECTED!
Tell all your friends, we’re all dressing up like zombies and bar hopping downtown. This is not a sanctioned event by the city or any business (we’re going flashmob-style) so expect some shocked looks…
It’s Zombie time again! Last year we took the bars in SLO by storm to celebrate the release of INFECTED, and now the “second wave” of the Zombie Apocalypse is coming to San Luis Obispo!
You can’t keep a good thing dead.
After my last blog post I couldn’t help but think, friends are the best marketing tool you could ask for. It’s a funny thought, I know, but it’s true. Brian, the zombie pictured above, (and the groom in question) has been one of the biggest champions of my book and no convention can possibly give you more buzz than a friend who supports you.
Last year’s Walking Dead Pub Crawl was his idea, and while he won’t be home from his deployment for this year’s event, he’ll be there in spirit. And I look forward to standing next to him at the altar.
Please join us! I hope to make more great friends at this year’s event.
This is a followup to Part One.
First, I’d like to address the issue of piracy. If you’re not too concerned with reading Part One, here’s the context: Someone has ripped the ebook version of INFECTED.
I know that movie studios have a hell of a time dealing with piracy, but this is for something self-published so I’m kind of on my own. Let me reiterate: No guild, lawyer, etc. I’m a small independent ship out on the seas. No guns with which to shoot pirates.
Here are my options (as I see them):
1) Look into sending a DMCA Takedown Notice and start the game of virtual whack-a-mole. They put something up, I tell them to take it down, repeat.
2) Post a comment on the page. “Glad you are interested in INFECTED! If you really like it, I ask that you support an indie author and tell ten friends to buy it, leave me an amazon review, and (if you can spare it), fork over the $3.99 to buy a legit copy.”
3) Shut up and be happy that people are noticing my book.
I realize that some high-profile self-publishers think piracy may actually help sales, but I can’t say I agree. Right now, there are 2-3 illegal downloads of my book per day on this piracy site. Compare that with the 1-2 legitimate sales I get each day (which I am eternally grateful for–thank you, readers!). As one friend put it, “Well, definitely not number three. Maybe if you were typing this in your mansion. That sucks.” So I think I can cross #3 off right away.
I will say, however, that it does feel like fighting back would be akin trying to punch a school of fish. And after looking into it, I see that the website is hosted out of Poland, so #1 is off the table. As I understand it, US law (DMCA) only applies in the US.
So, how about #2? I believe most people who pirate TV or movies seem to mainly be impatient. Take, for example, the fact that Game Of Thrones was the most pirated TV show last year and many say that if they could pay for HBO streaming without getting cable, they would. My book is already published and (was) widely available, so my particular crowd of pirates must just be cheap. Therefore the chance of lost sales is pretty low…
I tried to post in the site’s comment section, and that probably would’ve been the end of it. But (surprise, surprise) comments appear to be disabled. So I sent the host site a nice message, hoping they’d take it down (they haven’t yet, nor have they replied). I also flagged the URL to google, so hopefully that will kill its SEO rating.
I had to do something. In the end, I couldn’t justify the piracy in my head. If I wanted to give the book away for free, I would, but the choice should be mine.
In fact, now that INFECTED is only available as an ebook through Amazon (the paperback is still widely available), you can get it for FREE if you’re an Amazon Prime member. If not, it’s still cheaper than a Subway footlong.
Last thought: For the time being, if you don’t see this, it is most likely a pirated copy:
Now then. Let’s round off this post with a positive thought.
Yesterday I was approached by my first ever twitter fan account. I’m flattered, of course, but it was also a much needed reminder. A reminder of what? That when I put in the extra effort, my readers notice.
Other authors I’ve talked to seem to think the best idea is to split apart a traditional novel into bite-sized chunks: maybe three books at 30k words each. This way you can sell them each separately, and you’ll be noticed more since you have a series and not just one book.
I’ve been called crazy for making INFECTED three books in one. It’s somewhere around 115k words and easily could have been INFECTED: Part 1, 2, and 3. But I believe that readers will appreciate not being manipulated and that (eventually) a superior product will rise to the top.
It appears to be working. Now I need to get back to writing Click Your Poison #2 before all this fan love goes to my head.
Indie writers have a bad rap. There’s a stigma that these authors couldn’t cut it in the real world of publishing, and therefore used the resources of the internet to bypass the gatekeepers of talent. Some writers, admittedly, deserve this stereotype. For your first story, you probably shouldn’t publish it. You should email it to friends and family for their enjoyment, ask for feedback from strangers online, and grow before you try to stake a professional claim.
But what about projects rejected for reasons other than talent? Those rejected because they are considered “not marketable”? Marketability is actually more important than talent to the business side of publishing. Don’t believe me? How else can you explain this? Sure, at some point, talent is marketability, but not always. You could’ve penned the best vampire novel ever written, but the odds of getting accepted by a publishing house are extremely low—the market is flooded with vampires and therefore it might be rejected based on marketability.
So they will kill your work before it’s even born, and it’s up to you to resurrect it. You have the power. It’s no longer “Can I?” but “Should I?” Short stories are a perfect example. You can’t market a single short story as a publishing house, but you sure as hell can self-publish it online as an indie author. And if it’s good enough, you should.
Which brings me to INFECTED and “Click Your Poison” books. No, it wasn’t rejected by a publishing house—it wasn’t even submitted to a publishing house—it was rejected by Hollywood. Back in 2008, INFECTED was a screenplay. It made some ripples in the pond, did well in contests, and even won me a little money. What it didn’t do was attract studio attention. Why not? It was good, I was told, but it needed to either be based on existing intellectual property or be a zombie musical rom-com. Read: Marketability. Not wanting to compromise my story, I shelved the project.
Cut to four years later and an idea to make a “Choose Your Own Adventure” series for grown-ups.* I knew right away that INFECTED needed to rise from the dead. A book where the reader can finally find out for themselves if they would survive the zombie apocalypse? Marketable! I believed this so much so, in fact, I decided not to even attempt the traditional publishing route. It’s the new Wild West in publishing, and that makes indie authors the new outlaws. But soon, very soon, “self-published” will no longer be a dirty word.
*Choose Your Own Adventure® is now a registered trademark of Chooseco, LLC, and is not associated in any way with Click Your Poison™ books.
Whether you know it or not, this is the day you’ve been waiting for. This is the day I unveil the latest and greatest in storytelling technology. With INFECTED, the flagship book in the Click Your Poison series.
What is Click Your Poison? It’s the first gamebook series (a book in which YOU are the hero, and your choices directly influence the story’s progress) aimed directly for adults. What series like Choose-Your-Own-Adventure, Give Yourself Goosebumps, and Fighting Fantasy (UK) pioneered for children’s books in the 1980s & 90s, CYP now does for those fans who’ve grown up but still crave more.
Except now, as an ebook, you simply click your choice and the story flows forward for you. No flipping pages.
The first CYP book, INFECTED, allows you to answer the crucial question of our time–Will YOU survive the zombie apocalypse? Jump into the book right at the outbreak of a global zombie pandemic to learn how you’d fare against the walking dead. With over 50 possible endings and 3 unique storylines, you can pick up INFECTED a few minutes at a time on your smartphone, or dig deep on your tablet or PC… finally, a book with replay value.
I hope you have as much fun reading it as I’ve had writing it. The book’s PR campaign kicks off in the next couple of weeks, so this announcement is a special head’s-up for my blog’s community. Be the first of your friends to “Get INFECTED!”
Where to buy:
PS — Drop me a note, let me know how you like it!
Author James Schannep 