Amazon Makes the Best Kool-Aid

It is with bittersweet anticipation that I announce INFECTED will be only available on Amazon.com very soon. Some of you are nook users or buy using itunes, kobo, etc — if you’ve been waiting to get the book, do so now. I’ll leave it active for another week or so. If you already bought a copy from another site, don’t worry, you’ll still have your book on your ereader.

Why go exclusive? If you haven’t heard of KDP Select, allow me to sum it up for the layperson: Amazon offers benefits for those who go exclusive. Most notably, five promotional free-giveaway days per 90 days of exclusivity. What? Giving away your book for free is a benefit? It is — and I’ll explain that in a moment. You’re also allowed to lend the book to Amazon Prime members, which makes it free for them to read (Amazon still pays you) and that sounds like a real win-win for readers and authors.

I already have two short stories available through KDP Select, and this week I’m using all five of my giveaway days on “Corporate Zombie” a short story. Please, check it out and download it free:

I’ll report back on the success of my “Corporate Zombie” giveaway later, but even now it’s being downloaded by new readers. I’ve already had half as many downloads this morning as I’ve had *total* sales, and that’s by just tweeting about it. Sure, it’d be nice if those were paying customers, but not many people buy short stories and I’m happy just to have it read. Plus, when you look at the short, it tells you that people who’ve purchased “Corporate Zombie” have also purchased INFECTED and the main benefit is that (I hope) people will like the story and want to check out my book. Cross some fingers for me.

It’s always seemed counter-intuitive to me to go exclusive with one platform, especially when the intended benefit from such an action is ease of giving your work away for free. Indie publishing, if you’re doing it right, can get expensive. I’ve spent money trying to make INFECTED a professional product, and if I’m paying a copyeditor, cover artist, formatter, etc — Don’t I want to try and earn some of that back? Aren’t you devaluing your own work by giving it away for free? Yes and no. I firmly believe that if you want something to be permanently free, the best place for it is your own website. But a free promotion gets… complicated.

After reading these two articles, I can no longer debate the power of a free promotion:

• http://jakonrath.blogspot.com/2013/03/exclusivity.html
• http://www.digitalbookworld.com/2013/readin-o-the-green-the-anatomy-of-a-free-book-promotion/

.

I’m planning a giveaway of INFECTED to coincide with the release of the next book in the series. Since I’m (hopefully) only 3-4 months away from releasing Click Your Poison #2, I need to go exclusive. Much like the second article I posted, I’ll be transparent about my success and share with you how it goes.

So… thoughts? Good idea? About time? Noooooooo? What do you think? I’d love to hear from you in the comments. And if you’re going to download “Corporate Zombie” — Enjoy!