Final Results (Freebie Promo)

Final post in the series Lessons Learned from the INFECTED giveaway.

Okay, I promised a final analysis and now–two weeks after the promotion–I’m ready to deliver. Here you’ll see the good, the bad, and the ugly. Time for some results, flaws and all.

Thanks, random sign holder!

The Good

If you recall the results from Day One, my pre-promo sales of INFECTED were low (if not stable) and my sales ranking was a sad state of affairs (jumping between 40k and 100k depending on how recent the day’s sale occurred). INFECTED had never cracked the 20k sales ranking in its history.

The giveaway crushed those numbers.

Best sales rank post-promo, 12 January.
Best sales rank in the paid store, post-promo, 12 January.
January Sales Data: Red indicates the Free promo days. Yellow is a holiday.
INFECTED January Sales Data: Red indicates the Free promo days. Yellow is a holiday.

My post-giveaway numbers are (knock on wood) staying higher than they were before the promotion. The weekend after the promotion saw 79 combined sales and borrows and nearly paid for the whole promo just using those two days. Note that these numbers do not include foreign sales or paperback units, both of which have increased.

Another huge win in the ‘Good’ category is increased discoverability. This may seem strange, but before the promo I had to tell people to search amazon for “Click Your Poison” to find the book, because there were too many things called “Infected” in the kindle store (164 as of publishing this article). Now, I’m the #1 search result, which is huge.

Top INFECTED searchLESSON LEARNED: This is tangential to a promo, but important enough to share. When I originally wrote the story for INFECTED in early 2008, there was nothing out there with that title. When I published the kindle version a little over a year ago, I didn’t bother to check if the title was taken. Granted, you can’t copyright a title, but you don’t want to exist in the shadow of another book either.

The Bad

I did not crack the Top 20 overall free kindle books. This was one of my goals, and I’d missed it. I wanted to be the #1 free book if truth be told, but that didn’t happen. Still, I feel like I did everything in my power to promote the book. In the end, horror just isn’t as popular as genres such as romance. Nothing I can do about that. I write books that I would like to read.

MURDERED sales numbers have not seen a significant post-promo boost. In fact, the sales are worse than they were before the promo.

MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.
MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.

You’ll see there was a boost on the last day of the promotion which carried only so far as the day after. Why the drop? I’m not doing anything to promote the book right now, and the buzz is centered directly around INFECTED, so my new release is starting to stagnate. Will it go up once people have more of a chance to read the first book and start looking for more in the series? Time will tell.

The Ugly

The book has gained 12 new reviews since the promo began. This is a good thing. What makes it ugly, is that 1/3 of them were negative. From what I’ve read and seen from other authors, this isn’t all that uncommon. I’ve also heard that negative reviews can help your book, because it makes it seem more genuine. Pre-promo, my 48 reviews were all 4 or 5 stars, giving some people the (false!) impression that I’d paid or begged for positive reviews. If I’m lucky, this’ll shut some of those people up.

What makes some of these reviews ugly isn’t that some people didn’t like the book (I can deal with that), it’s that they actively tried to hurt my success. The first negative review was entitled, Don’t pay for this.” Not much of an opinion so much as a command.

Another reviewer attacked the originality of the book, stating that I stole ideas from The Walking Dead because I set my survivor group up in a prison. Tangent alert! When I wrote the book, I set my survivor group in a prison a year before the cast did so on The Walking Dead. It’s a smart place to go in the event of the zombie apocalypse. But Parallel Development does happen.

Okay, enough of that. Time for…

The Final Word

LESSONS LEARNED:
DO use BookBub.
DO prepare beforehand.
DO share word of the promo with your fans, and if people spread the word, DO say thanks.
DO NOT sweat over the results. What will be, will be.
DO NOT let the bad reviews get to you.
DO learn from your mistakes.

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Get INFECTED for *FREE*

UPDATE: The promo is over, but you can still check out the results here.

That’s right, INFECTED is currently FREE on the Amazon Kindle. 3 Unique Storylines, over 50 Possible Endings, Just One Question: Will YOU Survive the Zombie Apocalypse?

This promo will last from 8-10 January ONLY, so tell your friends.

Spread the news and help the world Get INFECTED!
Spread the news and help the world Get INFECTED!

Why? With MURDERED out for a month now, I felt like it would be an appropriate time to give back. Limited-time free promotions can be a powerful marketing tool as well, so I’m hoping this will expand my audience and generate a buzz around Click Your Poison books. In accordance with my blogging New Year’s Resolution, you can expect some Lessons Learned from this promotion over the coming days and weeks.

Want more? If you’re a blogger with your own website, create a post during the free promotional period announcing the giveaway and I’ll mail you an INFECTED wineglass free of charge. These are limited edition, so it’s first-come, first-served and once the stock is depleted, that’s it.

Sip out of your free glass while reading your free ebook! Wine sold separately.
Sip out of your free glass while reading your free ebook! Wine sold separately.

INFECTED currently has a rating of 4.8/5 Stars based on 44 reviews — None of which are below a 4-Star rating. Pick up your copy today and see if YOU have what it takes to survive. Good luck, and remember, always aim for the head.

Amazon Makes the Best Kool-Aid

My walls have been kicked down. Oh Yeah!
My walls have been kicked down. Oh Yeah!

It is with bittersweet anticipation that I announce INFECTED will be only available on Amazon.com very soon. Some of you are nook users or buy using itunes, kobo, etc — if you’ve been waiting to get the book, do so now. I’ll leave it active for another week or so. If you already bought a copy from another site, don’t worry, you’ll still have your book on your ereader.

Why go exclusive? If you haven’t heard of KDP Select, allow me to sum it up for the layperson: Amazon offers benefits for those who go exclusive. Most notably, five promotional free-giveaway days per 90 days of exclusivity. What? Giving away your book for free is a benefit? It is — and I’ll explain that in a moment. You’re also allowed to lend the book to Amazon Prime members, which makes it free for them to read (Amazon still pays you) and that sounds like a real win-win for readers and authors.

I already have two short stories available through KDP Select, and this week I’m using all five of my giveaway days on “Corporate Zombie” a short story. Please, check it out and download it free:

Click me. I'm FREE this week only.
Click me. I’m FREE this week only.

I’ll report back on the success of my “Corporate Zombie” giveaway later, but even now it’s being downloaded by new readers. I’ve already had half as many downloads this morning as I’ve had *total* sales, and that’s by just tweeting about it. Sure, it’d be nice if those were paying customers, but not many people buy short stories and I’m happy just to have it read. Plus, when you look at the short, it tells you that people who’ve purchased “Corporate Zombie” have also purchased INFECTED and the main benefit is that (I hope) people will like the story and want to check out my book. Cross some fingers for me.

It’s always seemed counter-intuitive to me to go exclusive with one platform, especially when the intended benefit from such an action is ease of giving your work away for free. Indie publishing, if you’re doing it right, can get expensive. I’ve spent money trying to make INFECTED a professional product, and if I’m paying a copyeditor, cover artist, formatter, etc — Don’t I want to try and earn some of that back? Aren’t you devaluing your own work by giving it away for free? Yes and no. I firmly believe that if you want something to be permanently free, the best place for it is your own website. But a free promotion gets… complicated.

After reading these two articles, I can no longer debate the power of a free promotion:

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I’m planning a giveaway of INFECTED to coincide with the release of the next book in the series. Since I’m (hopefully) only 3-4 months away from releasing Click Your Poison #2, I need to go exclusive. Much like the second article I posted, I’ll be transparent about my success and share with you how it goes.

So… thoughts? Good idea? About time? Noooooooo? What do you think? I’d love to hear from you in the comments. And if you’re going to download “Corporate Zombie” — Enjoy!