The Pros and Cons of Branching Out

This is a blog post that I originally wrote for the website Serious Reading as part of promoting PATHOGENS. Side note/plug: PATHOGENS just received a coveted 5/5 from Awesome Indies reviewers, so if you haven’t checked out my latest book, do that too.

Without further ado:

The Pros and Cons of Branching Out

“Know Thyself” was the command inscribed at Delphi by the ancient Greeks, who arguably invented the drama and the tragedy.

“Pigeonhole Thyself” is the advice given to today’s dramatic writers, words which some would argue are a tragedy.

The idea is to pick a genre, find a niche, and build yourself a lovely summer home there. But is this advice for good or for ill? Let’s flesh out the pros and cons and find out.

branchingout
“Branching Out” by ATWhim on Etsy.

PROS

Marketability. Far and away the biggest tally mark in the “pro” category, setting your writing within the confines of a single genre can help make lifelong fans. After all, readers who loved your heartwarming WWII love story might not enjoy your vampire detective novel. But if you’ve got a Civil War love story waiting in the wings? It’s that much easier for them to click the “buy” button on Amazon. It’s the same logic behind the advice, “write a series, not multiple stand-alone novels.” Brands sell. Agents think this way, publishers think this way, so why not writers? You’ll need to wear all three hats if you’re going to make it in the era of self-publishing.

Honing Your Craft. Writing and reading, that’s what will make you a better writer. Lather, rinse, repeat. And guess what? If you write, read, sleep, eat, and excrete RomComs, you’re going to get better and better at that genre.

Be memorable. Stephen King is a name that can give people goosebumps. Why? He’s a master of horror. That’s what he does, and he does it well and consistently. If you want to make a name for yourself, it might be worth doing the same.  

kyle_-_branching_out
“Branching Out” via Martian Chronicles blog.

CONS

Marketability. Yes, it can be marketable both to stick to one genre or to diversify your portfolio. The market is fickle like that. If you write only Sci-Fi novels, a thriller fan might never discover your books. But if you wow him/her with your murder mystery, they might fall in love with your writing style and seek out your other books, regardless of the genre. By casting a wider net, you open up new possibilities. You want readers to fall in love with your writing, not simply to take advantage of the love they already hold for the genre.

Passion. If you love reading children’s books, slasher fiction, and comedies, why can’t you write all three? Although, to avoid angry parents, you might want to do a nom de plume for one of the first two, lest the kiddos accidentally cross over. But the point is—writing should be fun! That’s why we all do it, or at least why we started. Write what you love and love what you write.

Conclusion

I’m bringing it back full circle here. The right answer? “Know Thyself.” Weigh the pros and cons, discover your own motivations, and pick what’s right for you. What motivates you to put butt to chair and fingers to keyboard? The prospect of sales? If so, you might want to take the hardline marketability approach. Or if you have a story that needs to emerge, but it’s not in your usual genre, write the damn thing. A book written with passion is so much more enjoyable to read than a book written out of duty. Your readers will notice the difference.

As for this author? I’ve tried to do a little of both. My Click Your Poison series hops from genre to genre, yet each book “feels” like it’s part of the same series. My goal is to have fans/readers pining to read what I want to write, not to be a writer who tries to write what I think readers might like. I love writing my books. That’s the first step in finding fans who love to read them.



Thanks for reading! What do YOU think? On the money of off-base?

Leave me a comment below, and don’t forget to share and subscribe!

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INFECTED Promo Results (Day Three)

Continued from Lessons Learned from the INFECTED giveaway.

One of the many promo pics I made to entice readers.
One of the many promo pics I made to entice readers.

January 10th
Today starts the final day of my free promotion, and it is with some apprehension that I begin. I’ve read that the “magic number” is 20k downloads. If you get less than that, your promotion was not worth it. You also need to make it into the Top 20 free books (overall) on Amazon’s best sellers list. Bearing those stats in mind, let’s see how we’ll start off the day:

NOTE: CLICK ALL IMAGES TO ENLARGE

Downloads as of 0600, January 10th.
5640 Downloads as of 0600, January 10th.
Somethin'
No change (save for category updates).

Woof. No update in the ranking and a measly 300 downloads overnight. Fear is sinking in… Am I doing this for nothing? Have I spent all this money advertising only to fail? But I can’t think that way. Today is my BookBub day, they’re supposed to be the best of the best, and that announcement hasn’t gone out yet. Holding out faith for “BookBub the Almighty” I’m still worried. I’m listed in the horror category which is one of their smaller lists. As you can see in the pricing chart below, the average downloads for a free horror book are 6,700 with a historical maximum of 10k over the entire promotion.

I really need to get MURDERED on a promotion... possibly to coincide with the launch of book 3?
I really need to get MURDERED on a promotion… possibly to coincide with the launch of book 3?

Seeing as how I’m only using a single day of BookBub, I’m thinking I’ll be lucky to get 6k. Which means <12k downloads. Which means… failure. Well, at this point what’s done is done. Best to let it play out and hope for the best (along with continued plugs on social media). Yesterday’s lesson was to be patient and not to panic, so I’ll try to keep that in mind as the day progresses.

Here’s a mid-day update, after BookBub has gone out:

14090 Downloads as of 1400, January 10th.
14090 Downloads as of 1400, January 10th.
Holy Crepe! Look at those numbers...
Holy Crepe! Look at those numbers…

Whoa! Now that the BookBub announcement has gone out, the downloads are gushing forth like spray from a firehose. I can literally refresh the page every few seconds and see more and more downloads. #26 overall! Maybe I’ll make the Top 20 before the day is through?

LESSON LEARNED: BookBub rocks. Until something changes, don’t do a free book promotion without them. This is my honest advice.

With numbers like this, I’m very very hopeful again. Though I’ll only be “On top of the world!” for a fleeting instant, it’s nice to bask in that accomplishment. When you do your own promotion, don’t forget to do so as well.

LESSON LEARNED: Enjoy yourself.

Topping the combined SciFi & Fantasy chart as of 1800.
Topping the combined SciFi & Fantasy chart as of 1800.
Best in horror as of 1800.
Best in horror as of 1800.

Everything’s going my way! This is amazing! I’m climbing the chart, I’m absolutely killing it, I —- just got a 1-start review. What? Ugh. Hours before my promo ends, someone shows up and says “Do not buy.”

Surprise! Kinda changes the experience, doesn’t it?

LESSON LEARNED: Shrug off the haters. As much as it sucks getting negative reviews or bad press (someone also posted in the comments of an INFECTED blog review how much they hated it…), if you manage to give out 20k copies, you’re bound to have some readers that don’t like what you’ve done. There’s no pleasing everyone.

Okay, time for one last check as the promo ends…

Over 20k downloads!
Over 20k downloads!
Agh! So close...
Agh! So close…

The best INFECTED was rated during the promotion was #22 Free in Kindle Store, so I didn’t quite make the Top 20, but I did (barely) make 20k downloads. Will it be enough? Time will tell…

Up next — Two Week After a Free Promo!

Lyrical Writing

I believe you write how you read, just as you are what you eat. So as a writer, I need to read well (and often). After perusing this great thread of writing advice on reddit, I found a new writer to consume. I couldn’t help but share.

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important.” — Gary Provost

I’d never heard of this author before, but I’ll definitely be checking him out. If his popular “100 Ways to Improve Your Writing” has any more gems like this, I can’t wait to uncover them.

garyprovost