Cover Changes

No, not “Cover Charges” — none of those are required to read this blog post. Do people still read blogs in 2020? I know it’s been a looooooong time since I’ve blogged regularly (sorry about that), but now that we’re under quarantine seems like a good time to start back up again.

I hope you’re all well and staying safe. I’m having a fun time juggling a one-year-old, passing her back and forth to my wife (who is also now working from home). Other than that, social distancing comes easy to a writer.

Onto the post!

Three new covers, coming right up.

#1 — PATHOGENS

The more astute of you may have noticed that PATHOGENS has a new cover.

The Old

The final Final Final Pathogens 1

The New

Kindle

The Why

First, let me say that there’s a lot I like about the original cover. The detail work is stunning. That rat is amazing. The layers in the image are rich and deep. I also enjoy the throwback to Salvador Dali.

la-persistencia-de-la-memoria-dali2

But, ultimately, I needed to change the cover for two reasons. First, I felt like the cover wasn’t closely related to INFECTED enough — and since these are “equels” (not sequels or prequels, but occur simultaneously), I wanted them better linked.

See how they’re a better fit now? And of course the original Dali photo for reference.

Additionally, PATHOGENS sales were the worst of the (at the time) four books. Since I’ve updated the cover, sales have gone up. What do you think? Which do you prefer?

#2 — MURDERED

Right now, I’m in the process of updating the cover for MURDERED.

The Old

murdered

The New

MURDERED Kindle Nuveaux

The Why

The impetus for this change was not in my control, actually. I started running Amazon Ads this year, and MURDERED was flagged for “excessive gore.” After a few back and forths with the customer service team, they clarified that the blood and (possible) corpse in the foreground was the issue — either change the cover, or lose advertising rights.

I decided to use this as an opportunity to “fix” a few issues I had with the cover. Or, I suppose, to apply lessons I’d learned over the years. First, was to get rid of the body. Okay, done. Now we have the gun atop the crate with the “pick me up” note featured at the start of the story.

Second, was to increase the size of the title. I asked the original artist to repeat the title on the police ticker tape, but in hindsight I shouldn’t have done. Additionally, the police tape was too muted — and after I added the CYP logo, didn’t fit the color scheme.

I added further police tape for my author name, adjusted the size and location of the images, and cropped out a “CYP” lamp, which was redundant given the logo.

What do you think? Which do you like better?

#3 — SPIED

A new cover for a new book.

Front SPIED

What do you think? The cover for SPIED (still a work in progress, sorry), was “leaked” in late 2019 (by me, on Facebook& Instagram).

I’m a bit behind schedule on my Click Your Poison releases, but I’ll chalk that up to:

  1. I’ve moved from the UK back to the US.
  2. I’m now a father. Babies take time; writing requires sleep.
  3. I wrote side-project. A linnear, coming-of-age novel.

I’m very proud of #3 (and #2, obviously. #1 I’m actually pretty sad about), and I’m trying to take this novel to a traditional publisher to find a bigger audience. But of course, this takes time. So, please bear with me, stay patient, and more interactive goodies will come your way soon. I’m still working on SPIED — and others!


What do YOU think?  Leave a comment below to join in the conversation.
Thanks for reading, and don’t forget to share and subscribe!

Last-chance: PATHOGENS sneak peek

Editing COMPLETE

Last month after I finished the first draft of PATHOGENS, I sent out a call for Beta Readers.

Well, my edits are complete and the book is ready for feedback! If you already volunteered, your character is waiting for you in your inbox.

Want to get in on the action? It’s not too late! Hit me up on my contact form. All you have to do is send me your top three preferences for which character you’d like to read. You’ll find a short description of each character in PATHOGENS below.

PS — If you’re not into feedback, here’s your update: PATHOGENS should be in your hands sometime in August or September!

Sims

Technical Sergeant Robert Sims, National Guardsman and electrician in the greatest Air Force in the goddamned world. Divorced, no kids, fourteen years of service given to your nation thus far. You’re a “Prepper” (a dedicated survivalist), and you’ve been looking forward to the zombie apocalypse for as long as you can remember. Your unit was mobilized and now you find yourself at the tip of the spear.  When it comes to idioms you’re not the smartest crayon in the box, but you’re an electrical genius.

Cooper

Kaeden Cooper, known as “Kay” to your friends. Daughter of a NASCAR driver who turned to the bottle and lost his shot at stardom. You’ve since done your fair share of racing on the motorbike circuit, but it’s still very much a man’s world, and no one wanted to give you sponsorship unless you posed by the bike in a bikini. Instead, you turn wrenches for a living, working for the weekend until you can ride again. Little do you know that this shift under the hood will be your last. Soon the world will learn it’s those who know how to change their own oil that will survive.

Tyberius

Work nights at the call center, days at the bank. Sleep? Yeah, right. It’s all you can do to provide for you and Mama, who lost her own job in the recession. She still hopes you’ll find a nice girl and settle down, but you’d settle for an apartment in the better part of town. So you use any spare moment; while eating, even while shitting, to take online courses on a smartphone, angling for a promotion at the bank. But all that effort is about to be in vain when the global economy tanks in 3, 2, 1…

Rosie

Smart, cute, spunky redhead. 17-year-old high school student. Your father is a combat-veteran Marine and you work weekends at the family-owned shooting range. Sarah is your real name and truth be told, you’re more interested in boys and music than you are bug-out-bags and MREs, but you play along for dad’s sake. Ever since mom died he’s had a hard time and he’s not the type to get a pedicure so for quality time you learn about pyrotechnics. Unfortunately, Sarah’s world is about to end and you’ll have to fully embrace his training to become the “Rosie the Riveter” of the apocalyptic wasteland.

Lucas

Lucas Tesshu, middle aged man who handles crisis with the same serenity a stone handles the river. As a child of Japanese immigrants, you’ve lived much of your life as an outsider, making solitude a revered mentor and friend. As a Kendo instructor and master of swordplay, you’re more than capable of defending yourself, but as a disciple of Bushido, you are committed to helping those in need. So the question becomes: Can a man unable to leave someone for dead still survive the Zombie Apocalypse?

Hefty

Poor as dirt, good ole southern boy. Thin as a rail, and yeah, the nickname is ironic. Known to the State as inmate #: 080620-06. They say money doesn’t grow on trees, but you can cook some up in your kitchen using a few household ingredients as fertilizer. Like literal fertilizer, for one. But you’re over that now, clean, back on the straight and narrow, and ready to be a productive member of society once you get released from the Big House. Which is about to come early, courtesy of the Apocalypse.


Thanks for reading! Excited? Ready to start reading?

Leave me a comment below, and don’t forget to share and subscribe!

A Call for Beta-testers/Readers

PATHOGENS is currently in editing and once I’m done I’ll need your help.

This is by far my most ambitious book, featuring six playable characters each with their own point of view and unique storyline. Which is why, for the first time ever, I’m opening a work-in-progress for early reads and feedback.

I’ve hinted at “something big” in my monthly newsletters for a while now, and this is it. The official request will come in a newsletter later this week, so if you haven’t signed up for the mailer yet, make sure you do.

nurse_icd-10
Tell me, how did being devoured by the ravenous undead make you feel?

Interested? Sign up for that mailing list! Not the feedback type but still want to follow along? Sign-the-eff-up already!

No, I’m not going to give you the whole book. Frankly, that would leave me constantly sending “Are you done yet? Did you hate it? Is that why it’s taking so long?” follow-up emails and nobody wants that.

Instead, I’m going to ask for your top-three characters, so that way I can spread the feedback love around. Here’s a sneak-peek of the book’s first choice. Who would you choose?

PATHOGENS

Unlike other Click Your Poison™ books, this is the first one where you don’t “play” as yourself. Instead, you can choose a character and see how that person survived the initial outbreak from their own perspective. Think of this page as your “character-select screen” in this gamebook.

Each of these characters first appeared in INFECTED, but you don’t need to have that book memorized (or even have read it, truth be told), to enjoy PATHOGENS. Instead, pick a persona and learn their story as only one who experienced it truly can.

But beware—since these characters appear in another book, if you take the wrong path and end up bitten, mangled, or dead, you’ll rip the very fabric of the space/time continuum and your adventure will be over. Good luck!

Sims

Technical Sergeant Robert Sims, National Guardsman and electrician in the greatest Air Force in the goddamned world. Divorced, no kids, fourteen years of service given to your nation thus far. You’re a “Prepper” (a dedicated survivalist), and you’ve been looking forward to the zombie apocalypse for as long as you can remember. Your unit was mobilized and now you find yourself at the tip of the spear.  When it comes to idioms you’re not the smartest crayon in the box, but you’re an electrical genius.
Select Sims

Cooper

Kaeden Cooper, known as “Kay” to your friends. Daughter of a NASCAR driver who turned to the bottle and lost his shot at stardom. You’ve since done your fair share of racing on the motorbike circuit, but it’s still very much a man’s world, and no one wanted to give you sponsorship unless you posed by the bike in a bikini. Instead, you turn wrenches for a living, working for the weekend until you can ride again. Little do you know that this shift under the hood will be your last. Soon the world will learn it’s those who know how to change their own oil that will survive.
Select Cooper

Tyberius

Work nights at the call center, work days at the bank. Sleep? Seems like a distant memory. All this in an effort to provide for you and Mama, who lost her own job in the recession. She still hopes you’ll find a nice girl and settle down, but you’d settle for an apartment in the better part of town. So you use any spare moment; while eating, even while shitting, to take online courses on a smartphone, angling for a promotion at the bank. But the worst part? All that effort is about to be in vain because the global economy is about to tank in 3, 2, 1…
Select Tyberius

Rosie

Smart, cute, spunky redhead. 17-year-old high school student. Your father is a combat-veteran Marine and you work weekends at the family-owned shooting range. Sarah is your real name and truth be told, you’re more interested in boys and music than you are bug-out-bags and MREs, but you play along for dad’s sake. Ever since mom died he’s had a hard time and he’s not the type to get a pedicure so for quality time you learn about pyrotechnics. Unfortunately, Sarah’s world is about to end and you’ll have to fully embrace his training to become the “Rosie the Riveter” of the apocalyptic wasteland.
Select Rosie

Lucas

Lucas Tesshu, middle aged man known for being as serene as a stone in the stream. As a child of Japanese immigrants, you’ve lived much of your life as an outsider, making solitude a revered mentor and friend. As a Kendo instructor and master of swordplay, you’re more than capable of defending yourself, but as a disciple of Bushido, you are committed to helping those in need. So the question becomes: Can a man unable to leave someone for dead still survive the Zombie Apocalypse?
Select Lucas

Hefty

Poor as dirt, good ole southern boy. Thin as a rail, and yeah, the nickname is ironic. Known to the State as inmate #: 080620-06. They say money doesn’t grow on trees, but you can cook some up in your kitchen using a few household ingredients as fertilizer. Like literal fertilizer, for one. But you’re over that now, clean, back on the straight and narrow, and ready to be a productive member of society once you get released from the Big House. Which is about to come early, courtesy of the Apocalypse.
Select Hefty


Thanks for reading! Excited? Apathetic? Fun summer plans?

Leave me a comment below, and don’t forget to share and subscribe!

Final Results (Freebie Promo)

Final post in the series Lessons Learned from the INFECTED giveaway.

Okay, I promised a final analysis and now–two weeks after the promotion–I’m ready to deliver. Here you’ll see the good, the bad, and the ugly. Time for some results, flaws and all.

Thanks, random sign holder!

The Good

If you recall the results from Day One, my pre-promo sales of INFECTED were low (if not stable) and my sales ranking was a sad state of affairs (jumping between 40k and 100k depending on how recent the day’s sale occurred). INFECTED had never cracked the 20k sales ranking in its history.

The giveaway crushed those numbers.

Best sales rank post-promo, 12 January.
Best sales rank in the paid store, post-promo, 12 January.
January Sales Data: Red indicates the Free promo days. Yellow is a holiday.
INFECTED January Sales Data: Red indicates the Free promo days. Yellow is a holiday.

My post-giveaway numbers are (knock on wood) staying higher than they were before the promotion. The weekend after the promotion saw 79 combined sales and borrows and nearly paid for the whole promo just using those two days. Note that these numbers do not include foreign sales or paperback units, both of which have increased.

Another huge win in the ‘Good’ category is increased discoverability. This may seem strange, but before the promo I had to tell people to search amazon for “Click Your Poison” to find the book, because there were too many things called “Infected” in the kindle store (164 as of publishing this article). Now, I’m the #1 search result, which is huge.

Top INFECTED searchLESSON LEARNED: This is tangential to a promo, but important enough to share. When I originally wrote the story for INFECTED in early 2008, there was nothing out there with that title. When I published the kindle version a little over a year ago, I didn’t bother to check if the title was taken. Granted, you can’t copyright a title, but you don’t want to exist in the shadow of another book either.

The Bad

I did not crack the Top 20 overall free kindle books. This was one of my goals, and I’d missed it. I wanted to be the #1 free book if truth be told, but that didn’t happen. Still, I feel like I did everything in my power to promote the book. In the end, horror just isn’t as popular as genres such as romance. Nothing I can do about that. I write books that I would like to read.

MURDERED sales numbers have not seen a significant post-promo boost. In fact, the sales are worse than they were before the promo.

MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.
MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.

You’ll see there was a boost on the last day of the promotion which carried only so far as the day after. Why the drop? I’m not doing anything to promote the book right now, and the buzz is centered directly around INFECTED, so my new release is starting to stagnate. Will it go up once people have more of a chance to read the first book and start looking for more in the series? Time will tell.

The Ugly

The book has gained 12 new reviews since the promo began. This is a good thing. What makes it ugly, is that 1/3 of them were negative. From what I’ve read and seen from other authors, this isn’t all that uncommon. I’ve also heard that negative reviews can help your book, because it makes it seem more genuine. Pre-promo, my 48 reviews were all 4 or 5 stars, giving some people the (false!) impression that I’d paid or begged for positive reviews. If I’m lucky, this’ll shut some of those people up.

What makes some of these reviews ugly isn’t that some people didn’t like the book (I can deal with that), it’s that they actively tried to hurt my success. The first negative review was entitled, Don’t pay for this.” Not much of an opinion so much as a command.

Another reviewer attacked the originality of the book, stating that I stole ideas from The Walking Dead because I set my survivor group up in a prison. Tangent alert! When I wrote the book, I set my survivor group in a prison a year before the cast did so on The Walking Dead. It’s a smart place to go in the event of the zombie apocalypse. But Parallel Development does happen.

Okay, enough of that. Time for…

The Final Word

LESSONS LEARNED:
DO use BookBub.
DO prepare beforehand.
DO share word of the promo with your fans, and if people spread the word, DO say thanks.
DO NOT sweat over the results. What will be, will be.
DO NOT let the bad reviews get to you.
DO learn from your mistakes.