Good morning, again! Today Book Blast is set to go out and, with (fingers’ crossed) the continued buzz from yesterday’s promotion, this should make for an exciting day. I don’t know about you, but I could hardly sleep a wink. Whattdya say we see how much action happened overnight?
NOTE: CLICK ALL IMAGES TO ENLARGE
Two interesting points of order based on these stats. First, is that I’m still listed in Literature & Fiction > Action & Adventure (an old category) as well as Science Fiction > Post-Apocalyptic (new category). Could this be because my update is still “processing”? I’m not sure. I’ll have to watch carefully as this develops. Second, even though my rank has surpassed the Top 100 free books in the kindle store, I only gave away 450 copies over the course of the entire night. Which leads to…
LESSON LEARNED: Be patient/don’t panic. Within the first two hours of the day, my rank got worse and shot up to #99. If this is a race to #1, that means I’m not doing well… or does it? Amazon’s best seller ranking is elastically flexible and doesn’t necessarily correspond to current downloads. Maybe someone else’s rank simply processed before mine? I could just need some time to catch up. Tough to say. Amazon keeps their ranking algorithm a closely-guarded secret, but it pays to go with the flow. Just keep doing what you know you should be doing, and let the ranking system do its thing.
Here’s a mid-day update, after Book Blast has gone out:
Interesting to note that the categories are still switching. Could this be a good thing? It’s putting me on several different categories throughout the day (the maximum allowed is two), so I can’t see how it would hurt… Hmm. But the main point is that it’s getting better. From all I’ve heard and read, Book Bub is the behemoth service that’ll push any promotion over the edge. So if I can just keep climbing the charts, no matter how slowly, I should be in for a treat tomorrow.
The afternoon was spent doing more promoting and marketing, of course, which leads to another…
LESSON LEARNED: Set up everything beforehand. I started contacting book sites a month out, but I found a great list of resources I was planning to contact during the promotion. Big mistake. Just going through with everything I’d had planned, to include continued social media marketing, took up all my time. You should have everything ready to go before you promotion starts, so the most work you have to do during the event involves the copy/paste function.
It’s getting late. Let’s do one last look at the stats before bed:
It’s getting significantly more difficult for INFECTED to climb the ranks, but at least it still is. And with tomorrow set to be my “anchor day” I’m hopeful. You might also notice 3 more sales of MURDERED in 24 hours. Not exactly the boost I was hoping for, but it’s still early (and I’m thankful for each sale I get). Time to try and sleep and prepare for the exciting conclusion tomorrow…
What did this do to you? Tell me. And remember, this is for posterity so be honest. How do you feel?” — Count Rugen, The Princess Bride
With everything set up to go the night before, one last stat-check. Below you can see my pre-giveaway sales numbers and the ranking for INFECTED. In the spirit of honesty, I’m sharing my less than stellar numbers. Hopefully that means you won’t mind my bragging after the promotion, right?!
NOTE: CLICK ALL IMAGES TO ENLARGE
INFECTED has been oddly steady over the past year, garnering almost exactly 2 sales per day (+/- 1). Usually, it’ll jump to somewhere in the mid #40k rankings, then return to the #100k block until the next day’s sales. MURDERED, as you can see, is still building momentum. Hopefully, that should be one of the side-effects of this promotion. INFECTED has never gone lower (higher?) than #19k in the kindle store, while MURDERED made it to mid #12k. Goal is to crush those records in the coming days. Well, time for bed!
Good morning! With Kindle Fire Department set to announce me today, as well as a whole slew of free resources (most of them ask for a giveaway window and there’s no garauntee that they will feature your book, let alone when they’ll do it. It is a free service, after all. I’ll assess which ones worked and which didn’t in my final thoughts), we’re ready to kick off the free promotion. Let’s check the overnight stats:
This is before any site announced the giveaway, as far as I know. Interesting that one person bought the book before it went on sale… Thanks, whoever you are! The goal of the promotion is to get your rank as high as possible — it’s a race to #1. If you can make it into the top #20 or #10, then people will start downloading your book just from browsing the top free ebooks on amazon, thus increasing the snowball effect.
In addition to the websites listed on my previous post, it’s also important to do your own marketing. As such, I blogged about the giveaway, tweeted the heck out of it (including a link in my “welcome DM” on @clickyourpoison), and created an event on goodreads and on facebook:
Let’s check the mid-day numbers, after the promotion has been announced:
Okay, so from what I’ve researched, these are awesome numbers. Especially for an author with a small fan-base who has never done anything like this before. Which leads us to the first lesson learned. Yup, I’ve already made a mistake.
LESSON LEARNED: Categories. See how I’m already #6 in Horror > Occult? That’s actually not a good thing this early into the promotion. I originally chose this category as “low-hanging fruit” because it’s easy to climb the chart (there aren’t too many books competing for space). Which is a good thing when you’re trying to keep your paid ranking high, but when you’re doing a free promotion, you should shoot the moon. So, I looked up the bestselling books most similar to mine and mirrored their categories. I settled on Science Fiction > Post-Apocalyptic and Horror > United States. I called Amazon customer support to get them to quickly change my categories, so hopefully within 24 hours the rankings will be fixed. Lesson Learned? Update your “shoot the moon” categories before your promotion.
Okay, took a hike just to get away from the craziness, then spent the late afternoon/evening posting on facebook groups and tweeting. I had joined several “zombie fan” groups on facebook in the weeks prior, and now used the opportunity to spread the word. When you’re offering something free, most people don’t mind.
Let’s check the numbers once more before bed, shall we? Okay!
In addition to all the free downloads, that’s also 4 sales of MURDERED in 24 hours. Great first day, see you tomorrow!
First, a quick overview for those not in the know (or wanting a refresher) about a KDP Select ebook promotion over amazon. To be enrolled in KDP Select, an ebook must be exclusively available for sale on the amazon kindle for a period of 90 days. During that 90 days, the book may be offered for free or as a $0.99 sale for up to 5 days. I went exclusive with Amazon last year because, as another perk, readers can “borrow” your book for their kindle for free (while the author still enjoys a royalty) and these “borrows” are still incorporated into sales ranking. My sales from all outside ebook channels were quickly eclipsed by borrows, so I’m very pleased with that decision, but this is my first KDP promotion.
Why buy the cow when you can have the milk for free? I’ll admit, it seemed counter-intuitive to me at first. How can you possibly make a living as a writer giving your books away for free? First and foremost, it should be noted that this tool should be used wisely, and in such, promotions should be limited. Give away your book too often, and your sales will fall through the floor. That’s why I chose to promote INFECTED a month after the release of my new book, MURDERED (after it had time to gain a few reviews), and why I’ve made clear that it’s available for free 8-10 Jan ONLY.
It’s all a game. A free ebook promotion should be treated like a strategy game, with free downloads counting as so much monopoly money. The only difference is, if you win, to the victor go the spoils. That is to say, if you play the game right, you can see some rewards in the real world. The first benefit is increasing your standing in the amazon ranking system. You know that section under the product description on an amazon page where it says “Customers who bought this also bought”? That’s you now. With this marketing tool, every free download counts as a purchase. So, with several thousand downloads, your book will now appear all over amazon’s sales rankings.
Second, is increasing your book’s presence. As any new author will attest, getting people to discover that your book exists is the hardest part. Giving away your book is a great way to increase word-of-mouth buzz, especially if you have multiple books in a series. People who enjoyed your book during it’s limited free promotion may convince their friends it’s worth it to pay for the experience once it’s no longer free. They may also check out your other books themselves.
The cornerstone of your strategy is visibility. There are many websites out there dedicated to letting readers know when a great free deal comes along, and it’s in your best interest to use them. Some are paid services, but have proven worth it to many authors. The bigger ones have hundreds of thousands of subscribers who might be interested in your book. It’s likely that many who frequent free book email-blast and announcement websites weren’t out looking to buy anyway, so don’t think of these free downloads as lost sales. Think of them as new opportunities.
Allow me to break my strategy down for you. I went with a “go big or go home approach” and I used a total of 44 websites to announce my giveaway (staggered over the three-day period), only 4 of which were paid services. I also used the model put forth last year by Elle Lothlorian, combined with a few other tricks I’d picked up in my research. Like her, I’ll break down exactly what I did and how it worked out for me.
Paid Services: BookBub, an oft-touted service considered by many to be the #1 way to announce your promotion, was my front line. I contacted them first to check their availability and settled on Friday, January 10th for their announcement. The second heavy hitter is Book Blast, and they were able to accommodate me for January 9th. The third biggie I chose was Kindle Fire Department, who had an opening to feature INFECTED on January 8th. Not that it was my intent, but I ended up being featured by these websites from least popular to most. I think this has actually helped my “snowball effect” greatly. As I’m writing this on day two of the promotion… we’ll see! The fourth paid service was Sweet Free Ebooks, a $5 posting set to go off on January 9th.
Free Services: For the other 40 announcements, I used a list on eBook Booster (you can pay to have your book submitted automatically, but I took a full day to contact them myself) and the list on Author Marketing Club. INFECTED was set to be reviewed by Horror Novel Reviews and I asked if they could time it to coincide with the promotion. I also had reviews set up for MURDERED over at Evolved World and You’ve Got Red On You and asked if they would give a shout out for the promotion as well. All three requests were kindly granted.
A week into the New Year, I’ve finally decided to write a post pertaining to my goals in 2014. I have personal resolutions for health and happiness, but I’d like to keep this post focused on my goals as an author and as the owner of this blog.
The first, as an author, is a fairly straightforward one: Complete the next book in my Click Your Poison series.
As far as a blogging resolution, I feel a bit hesitant. But… I think I should embrace being a “blogger” — and for me, that’s easier said than done. I have a voice in my head saying, “Why should you shout your opinion at the world? Why should anyone care?”
Well, in order to silence that voice, I pledge to post more often and more honestly about the two things that should draw you to this page: 1) My writing, and 2) My journey from unknown writer to self-published rock star (gotta dream big, right?)
Topic #1 will include include progress updates and samples (hooray, samples!), and will involve the community when and where I can. Maybe I’ll bounce story ideas off you, give polls, or even host contests for naming characters, businesses; that kind of thing. It should be light and fun.
Topic #2 will focus on what I’ve learned in this business from pitfalls and successes. This will primarily be of interest to other writers. In that vein, I’m introducing a new topic: Lessons Learned (to be populated gradually over the year)
I believe you write how you read, just as you are what you eat. So as a writer, I need to read well (and often). After perusing this great thread of writing advice on reddit, I found a new writer to consume. I couldn’t help but share.
This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important.” — Gary Provost
I’d never heard of this author before, but I’ll definitely be checking him out. If his popular “100 Ways to Improve Your Writing” has any more gems like this, I can’t wait to uncover them.
I was asked by my friend and fellow author, Todd Travis, to write the foreword to his new anthology of short horror/thriller stories. I’m honored to have done so and I think I even managed to say something halfway poignant, so it’s my pleasure to share that foreword with you now:
The short horror story is one of the oldest human traditions. Indeed, one could theorize that we evolved into creatures with language just to be able to tell such tales. Prehistoric man’s first thriller—for which he was rewarded with a warm fire, roast strips of mammoth venison, and ample grunts of approval—was called “The Terror at Black Rock” and told of a brave warrior’s near-death experience with a saber-toothed tiger. You see, these stories and their monsters were real, and by hearing them we could learn to avoid Black Rock, especially alone and after dark. The short horror story kept us alive.
These tales are still important in the modern world; whether it’s still being told around a campfire for the benefit of your fellow hikers or if you’re reading this book in bed, ready to plunge down an emotional rollercoaster before safely drifting off to sleep in the comfort of your own home. But what about the monsters—are they still real?
I’m not telling you that Bigfoot is out there (constantly looking over his shoulder and walking with extra long arm-swings, such as the Alaskan scientists in the story In Season hope to find) but certainly the potential exists. The threat of the unknown is real. There are, without a doubt, things in this world we don’t fully understand that are dangerous, and out to get us.
Recent events have proven that monsters are real. I don’t understand the kind of person who would bomb a marathon any more than I do the kind who would shoot up a school or a movie theater, but I do understand exactly what motivates zombies and werewolves. Ultimately, that’s why we love a good horror story, because all the terrible things that we live with, all the hidden facets of society, become tangible and comprehensible. Whether it’s a simple ghost story or something more complexly metaphysical like in The Living and the Dead, we get to break down and analyze the dangers of evil through the reading of stories. We experience something new and terrifying without needing to go down to Black Rock ourselves.
The true genius in Mr. Travis’s collected shorts is that he manages to do both: delight us with thrilling tales of monsters while showing us that true terror lives in the people and world around us. So sit up, don’t relax, and prepare to be terrified, because if you pay attention—these short horror stories might keep you alive. Just make sure you blame Todd Travis (and not me) if you can’t look at the people around you the same way when you’re done.
For fans of STEPHEN KING and DEAN KOONTZ … author TODD TRAVIS (Creatures of Appetite) has gathered a haunting collection of suspense stories exploring the monsters, both living and dead, roaming our world.
– A brilliant biophysicist on the verge of proving there is no life after death discovers, to his horror, that the dead are determined to stop him …
– An abused small town boy finds a special friend in the woods next to his trailer, but his friend isn’t like other children and cannot leave the woods, not ever …
– A group of determined graduate students seek Bigfoot on a remote Alaskan range seek but discover a monster far more deadly than they ever imagined …
– An elderly store manager, disturbed by a stranger eying the armored truck deliveries to his store, decides to take matters into his own hands …
– A beautiful young woman walks the streets of Manhattan at night seeking men, but for her own dark purposes, because for her, night is for hunting …
– A mysterious little girl somehow “invites” herself along on an abduction, leading her captors to wonder who really is in charge …
Five stories of suspense and terror and a short novel exploring the darkness everyone eventually faces when it’s their time to die, THE LIVING AND THE DEAD is a collection one may want to read with all the lights in the house on …
A couple of weeks ago I was approached by an author on twitter who asked me if I’d like to participate in an ‘Interview Swap.’ Through the process, I’ve met the whip-smart and extraordinarily creative fantasy author, A. Wrighton. You can see my side of the Q&A on the A. Wrighton blog here.
Thus far, I’ve been able to accommodate any requests for interviews (Love ’em), but I’ve yet to actually interview someone myself. So I said, “Sure!” and started brainstorming a list of questions. I should’ve asked her why she enigmatically goes only by the letter “A”, but, as I said I’m only a novice interviewer. Here’s the Q&A I managed:
Tell us a bit about yourself (bio): I started writing when I was really little, about 5, and at that point I had been telling stories for a few years. (Yes, seriously). I’ve dabbled in every kind of writing you can think of – fan fic, video games, comic books, novels, novellas, short films, web series, feature films, animation, etc. – and love helping and networking with other writers. I’ve lived in or visited almost every state in the U.S. and I was once fluent in Spanish, Latin, and Arabic. I have a B.A. in English/Literature and I took home the highest honors for my M.F.A. in Creative Writing program. I like fruit, coffee, and football and when I am not writing, I am hiking, sleeping, or playing with my family & two pups.
And a quick blurb on your book: World War II with a victorious Third Reich – with dragons and less guns. What? You said quick! It boils down to this: Defiance: Dragonics & Runics Part I is the first in a quartet of epic novels that enlist you in the Resistance movement against a tyrannical dictator who has successfully murdered the entire race of magic-wielding people, the Runics. Following a Prophecy slated to free Solera and return the Realm to greatness, the Rogue Dragonics – Dragon Riders who disobeyed the order to slaughter the Runics – search for The One and the Five Catalysts that will enact the Prophecy and restore freedom and Justice. The Rogues have a breakthrough when they decipher a predecessor’s log and realize one Runic – of untold power – escaped the Council’s grasp. Find her, and the Resistance will be one step closer to the Prophecy’s success. The only problem is – they aren’t the only ones looking for her.
What inspired you to start writing? How old were you? As long as I can remember I was telling stories. My first recorded (on paper in my mother’s garage) was in Kindergarten when I was 5. I think it has 11 words total.
How would you characterize your writing style? I don’t characterize my style. I write in my own voice and what you read, is who I am. I bend the rules but only because I know and respect them. If you are looking for traditional styles – I’m not your author. What other people say ranges from a female Edgar Rice Burroughs to an astute student of Hemingway.
How did you come up with Defiance: Dragonics and Runics? I fell asleep listening to the History Channel. It was either a show about Dragons or Hitler. I honestly don’t remember. I just know that I woke up at around 4 am, grabbed a pen and my notebook and scribbled down (I found it recently): “WW2 with dragons. Don’t &$@! with the dragons. Magic.” After that, I took my love for dragons and history and wove together a story that hopefully serves as a warning to its readers and really calls into question the extent of a person’s humanity in extreme circumstances.
Is there a message in your novel that you want readers to grasp? Yes. It’s really easy to say in retrospect that if put into the situation the characters in the Dragonics & Runics series were put into, that you would do the right thing. But then, what exactly is the right thing? Who decides that? Where’s the line? And, if you were actually there – in the war, in the battlesky or in the cities – would you still do what you think you will? There are limits to a person’s humanity and this series really opens that conversation up to the readers.
What books have most influenced your life most? The Things They Carried by Tim O’Brien Pride & Prejudice by Jane Austen The Sun Also Rises by Hemingway Stardust by Neil Gaiman The Pern Series by Anne McCaffrey The Ancient One by T.A. Barron
Who is your favorite author and what is it that really strikes you about their work? Tim O’Brien. He’s so brutally honest and his characters are so truthful and raw. He bends rules to wield a better story. I just love everything he writes. It’s pure genius.
What are you reading now? A colleague’s book. Can’t divulge too much now!
What are you working on right now? The second book in the series – ALLEGIANCE: Dragonics & Runics Part II, the young adult paranormal fiction episodic that I host on my website, and then the third episode on the webseries I co-created and write on – Things Left Unsaid.
Do you see writing as a career? Or just a hobby? How else do you fill your time? Career. It’s my calling. Right now, it’s not my day job but it will be. I fill my time with my day job and my family. That, and I sleep every third day or so.
Is there anything you find particularly challenging about writing? Writer’s block, etc. I don’t look at things as challenges but as puzzles. I don’t subscribe to writer’s block so, no go there. What I do find challenging is being an indie author in a not-so-friendly-for-indies book world. That’s changing, but it’s still got a ways to go and that can wear down on the indie author.
Do you plot out your books or just shoot from the hip? Both. I work with a bare bones skeleton and then – if it’s an intricate weaving of plot and subplots (like Dragonics & Runics) then I note card it. Otherwise, I just write.
Who designed your cover? The amazingly talented Anabel Martinez. She’s well known for her video game art and has amazing fans. I saw some work she did of a character for a video game that was kinda slated as a propaganda poster and I was all – HER! I MUST HAVE HER! I think I started my email with that too…
Who did your trailer? I did but with some help. All the trailers feature voice-overs directed by Scott H. and there are three different actors that lent their voices to it: Michael Monks, Kiriza Bajos, and Erin Bennett. They’re amazing. The music I get royalty-free from Kevin MacLeod. He’s wicked talented!
What was the hardest part of writing Defiance: Dragonics and Runics? Figuring out where to “divide” the books (parts) properly so you have a microcosm plot that furthers the series plot and doesn’t cut short the subplots. It’s like knowing where to step on a rickety bridge.
Do you have any advice for aspiring writers? Network and work on your craft. Write, write, write. Edit. Edit. Edit. Don’t give up. Don’t stop. And, don’t take failure as an option. Learn from your criticisms and mistakes and get better. Oh, and get used to not sleeping so you can finish that story burning in your mind’s eye.
Do you have anything specific that you want to say to your readers? You think you know what will happen and to whom, but you don’t. I didn’t even know on some of them. They surprised me, now I will surprise you.
What were the challenges (research, literary, psychological, and logistical) in bringing it to life? My heritage is that of a German Jew on one side. You’re probably going “eesh” right now and you’re right to do so. We don’t have a family tree anymore. They’re just… gone. So, really delving into the Third Reich and Hitler and his powerful oratory skills was a challenge. I can’t make the Chancellor seem flat and I wanted him to be as realistically twisted as Hitler was. But, I hate him. Hitler’s one of the only people I will ever hate. He earned it, if you ask me.The other challenge was keeping everything sorted. Thank god for my OCD organizational skills and making a production bible. It’s often referred to as “My Precious.”
Thoughts on a zombie dragon? Bad. Ass. Can it have an acid fire breath? Oh! And maybe… his wings are mainly bone with just these rotting sloughs of skin and wing membrane. He can eat goat brains!
First, I’d like to address the issue of piracy. If you’re not too concerned with reading Part One, here’s the context: Someone has ripped the ebook version of INFECTED.
I know that movie studios have a hell of a time dealing with piracy, but this is for something self-published so I’m kind of on my own. Let me reiterate: No guild, lawyer, etc. I’m a small independent ship out on the seas. No guns with which to shoot pirates.
Here are my options (as I see them):
1) Look into sending a DMCA Takedown Notice and start the game of virtual whack-a-mole. They put something up, I tell them to take it down, repeat.
2) Post a comment on the page. “Glad you are interested in INFECTED! If you really like it, I ask that you support an indie author and tell ten friends to buy it, leave me an amazon review, and (if you can spare it), fork over the $3.99 to buy a legit copy.”
3) Shut up and be happy that people are noticing my book.
I realize that some high-profile self-publishers think piracy may actually help sales, but I can’t say I agree. Right now, there are 2-3 illegal downloads of my book per day on this piracy site. Compare that with the 1-2 legitimate sales I get each day (which I am eternally grateful for–thank you, readers!). As one friend put it, “Well, definitely not number three. Maybe if you were typing this in your mansion. That sucks.” So I think I can cross #3 off right away.
I will say, however, that it does feel like fighting back would be akin trying to punch a school of fish. And after looking into it, I see that the website is hosted out of Poland, so #1 is off the table. As I understand it, US law (DMCA) only applies in the US.
So, how about #2? I believe most people who pirate TV or movies seem to mainly be impatient. Take, for example, the fact that Game Of Thrones was the most pirated TV show last year and many say that if they could pay for HBO streaming without getting cable, they would. My book is already published and (was) widely available, so my particular crowd of pirates must just be cheap. Therefore the chance of lost sales is pretty low…
I tried to post in the site’s comment section, and that probably would’ve been the end of it. But (surprise, surprise) comments appear to be disabled. So I sent the host site a nice message, hoping they’d take it down (they haven’t yet, nor have they replied). I also flagged the URL to google, so hopefully that will kill its SEO rating.
I had to do something. In the end, I couldn’t justify the piracy in my head. If I wanted to give the book away for free, I would, but the choice should be mine.
In fact, now that INFECTED is only available as an ebook through Amazon (the paperback is still widely available), you can get it for FREE if you’re an Amazon Prime member. If not, it’s still cheaper than a Subway footlong.
Last thought: For the time being, if you don’t see this, it is most likely a pirated copy:
Now then. Let’s round off this post with a positive thought.
Yesterday I was approached by my first ever twitter fan account. I’m flattered, of course, but it was also a much needed reminder. A reminder of what? That when I put in the extra effort, my readers notice.
Other authors I’ve talked to seem to think the best idea is to split apart a traditional novel into bite-sized chunks: maybe three books at 30k words each. This way you can sell them each separately, and you’ll be noticed more since you have a series and not just one book.
I’ve been called crazy for making INFECTED three books in one. It’s somewhere around 115k words and easily could have been INFECTED: Part 1, 2, and 3. But I believe that readers will appreciate not being manipulated and that (eventually) a superior product will rise to the top.
It appears to be working. Now I need to get back to writing Click Your Poison #2 before all this fan love goes to my head.
Okay, so last week I posted about my move over to Amazon. It’s currently in progress, but some of these sites take a couple of weeks from when you edit your book to respond. Which, really, is a major indicator that Amazon has their stuff together way more than the other retailers. If I make a change in price, or an edit to the manuscript, Amazon has posted the new information within a couple of hours, 24 hours max. The other retailers, I’ll remind you, take a couple of weeks. That’s ridiculous. If the other retailers moved as fast as Amazon, you could do your low-price promotions without going exclusive. But trying to wrangle them into appearing all at the same time (a pre-announced time) would be a bit like trying to herd cats. Good luck with that.
Now then, the results of my giveaway trial for “Corporate Zombie” using KDP Select. Prior to the giveaway, I had the story available for free on my website. Then I moved it to Amazon in August of 2012, to prepare for my future as a published author. I’ve sold a total of 27 copies at $0.99 since August. Last Tuesday-Friday, I gave away 128 copies for free in 6 different countries.
Three days after the end of the giveaway, I’ve not yet had any new paid sales. HOWEVER, you can see that my numbers are tiny. In a “real” giveaway, you need to give thousands of copies away in order to see a difference. I only spread the word on facebook and twitter, and even then using only casual posts. So — lesson learned #1 — you have to advertise your giveaway. Yes, you need to pay to spread the word about your free book. It’s counter intuitive, but it works. I’ve seen the numbers from other authors.
During the giveaway, I recieved a new 4-star review on the story entitled “Great short story”:
A great little short story that is a real page turner. A refreshing variation on a zombie story, from the corporate side. I don’t think a 6-page story is worth $0.99, but as a freebie, a very good read.”
First this, then lesson #2:
Alright, off my soap box. Lesson learned #2: Most readers don’t value individual short stories. I already knew this based on my previous sales, but the event & review confirms it. So, if you have short stories, go with an anthology. I hope to “replace” my individual shorts with an anthology some time around this summer.
I also haven’t seen any sort of boost in my other titles. Which, I realized a little too late, is lesson #3: Link your other titles at the end of your books. Don’t expect the reader to find them on their own.
Silver lining: There are 128 people out there who were introduced to my work. Though I love this story, I haven’t had a sale of “Corporate Zombie” since November. So I don’t really feel like I “lost” anything.
Recap: Advertise, Anthologize, Link-ize.
Now for the fanfic and pirates.
While googling to see if INFECTED had disappeared from other e-tailers (see what I did there?), I found out that I’m much more on the cusp of “making it” than I realized. I’ve been content thus far with relative obscurity. People read my book, like it, tell me so, I feel good, and I write the occasisonal blog post that maybe 10-20 people read. But now, I’ve been noticed: someone wrote INFECTED fan fiction, and (unrelated) someone has pirated the book.
For the fan fiction, I don’t want to embarrass the author too much, but sufice it to say that it exists. I’m flattered. If you really want to see the link, I posted it on my facebook page.
The piracy, however, is a different matter altogether. There’s a website offering an INFECTED .doc, .pdf, and .epub rip at the low, low price of $Free-95.
Yes, I realize the irony that once I’ve considered book giveaways I discover that someone else has beat me to the punch.
But, obviously, there’s little benefit to me on the piracy site. According to the website, the book has been illegally downloaded almost 200 times since January 24th. Which is more than I’ve had in paid sales over those last two months. The wound is still a little fresh and has left me dazed. I’m unsure what I can or will do about it, but if there are any of you out there with experiences in this arena, I’d love to hear them. I’ll do some research and make another update in the next few days.
Okay, here goes. We can all agree that senseless gun violence is atrocious and that mental health needs to be addressed in our country. Don’t worry, this is not a rant about the Second Amendment. It is, however, a rant about the revitalized call to ban violence in movies, television, video games, and other forms of entertainment.
Since some of my writing leans toward the violent, I take exception to this argument. Full disclosure: one of my stories involves a mass shooting. Yet it’s obviously a parable about white collar helplessness, not a story encouraging senseless gun violence.
Maybe that’s why “violent books” get a pass in this proposed boycott. Maybe it’s understood that books are meant to teach us something, whereas videogames put your finger behind the trigger.
Yeah, well so does INFECTED, my survive-your-own zombie apocalypse book. It puts you at the heart of adrenaline fueled deplorable choices. But it’s adult entertainment, and I think that should be the point. How about instead of banning adult entertainment, we call for parents to take an active role in screening their children’s entertainment?
“I think you know there’s violence in the world, tragedies happen, blame the playmakers. It’s a Western. Give me a break.” –Quentin Tarantino, on the violence in Django Unchained.According to BBC, he’s tired of defending his films each time the US is shocked by gun violence.
Violent entertainment has never once made me fear for my life. Nor has it made me consider taking the life of another. Just as playing tug-o-war with your dog won’t make him want to rip out your jugular. Riding a roller coaster shouldn’t make you want to jump off a cliff. In fact, it should do the opposite. The itch should be scratched.
So here’s the point: If you don’t like it, don’t buy it. And if you don’t think your kids should watch it, don’t let them. But don’t try to ban any forms of expression or entertainment. Please. We have rating systems for a reason.