INFECTED Promo Results (Day Two)

Continued from Lessons Learned from the INFECTED giveaway.

January 9th
PhotoFunia-16f3d2b_smallGood morning, again! Today Book Blast is set to go out and, with (fingers’ crossed) the continued buzz from yesterday’s promotion, this should make for an exciting day. I don’t know about you, but I could hardly sleep a wink. Whattdya say we see how much action happened overnight?

NOTE: CLICK ALL IMAGES TO ENLARGE

2686 Downloads as of 0600, January 9th.
2686 Downloads as of 0600, January 9th.
Woo-hoo! Made it into the coveted Top 100.
Woo-hoo! Made it into the coveted Top 100.

Two interesting points of order based on these stats. First, is that I’m still listed in Literature & Fiction > Action & Adventure (an old category) as well as Science Fiction > Post-Apocalyptic (new category). Could this be because my update is still “processing”? I’m not sure. I’ll have to watch carefully as this develops. Second, even though my rank has surpassed the Top 100 free books in the kindle store, I only gave away 450 copies over the course of the entire night. Which leads to…

LESSON LEARNED: Be patient/don’t panic. Within the first two hours of the day, my rank got worse and shot up to #99. If this is a race to #1, that means I’m not doing well… or does it? Amazon’s best seller ranking is elastically flexible and doesn’t necessarily correspond to current downloads. Maybe someone else’s rank simply processed before mine? I could just need some time to catch up. Tough to say. Amazon keeps their ranking algorithm a closely-guarded secret, but it pays to go with the flow. Just keep doing what you know you should be doing, and let the ranking system do its thing.

Here’s a mid-day update, after Book Blast has gone out:

4113 Downloads as of 1400, January 9th.
4113 Downloads as of 1400, January 9th.
Back to "increasing!" Slow and steady wins the race today.
Back to “increasing!” Slow and steady wins the race today.

Interesting to note that the categories are still switching. Could this be a good thing? It’s putting me on several different categories throughout the day (the maximum allowed is two), so I can’t see how it would hurt… Hmm. But the main point is that it’s getting better. From all I’ve heard and read, Book Bub is the behemoth service that’ll push any promotion over the edge. So if I can just keep climbing the charts, no matter how slowly, I should be in for a treat tomorrow.

The snowball is your book promotion. The more people you get to help push it along, the bigger it’ll get until it eventually starts feeding itself.

The afternoon was spent doing more promoting and marketing, of course, which leads to another…

LESSON LEARNED: Set up everything beforehand. I started contacting book sites a month out, but I found a great list of resources I was planning to contact during the promotion. Big mistake. Just going through with everything I’d had planned, to include continued social media marketing, took up all my time. You should have everything ready to go before you promotion starts, so the most work you have to do during the event involves the copy/paste function.

It’s getting late. Let’s do one last look at the stats before bed:

5358 Downloads as of 2200, January 9th.
5358 Downloads as of 2200, January 9th.
Still increasing and -- BONUS -- now it's topping 3 categories!
Still increasing and — BONUS — now it’s topping 3 categories!

It’s getting significantly more difficult for INFECTED to climb the ranks, but at least it still is. And with tomorrow set to be my “anchor day” I’m hopeful. You might also notice 3 more sales of MURDERED in 24 hours. Not exactly the boost I was hoping for, but it’s still early (and I’m thankful for each sale I get). Time to try and sleep and prepare for the exciting conclusion tomorrow…

Continue to INFECTED Promo Results (Day Three) 

INFECTED Promo Results (Day One)

As promised, here are my results and Lessons Learned from the INFECTED giveaway.

What did this do to you? Tell me. And remember, this is for posterity so be honest. How do you feel?” — Count Rugen, The Princess Bride

January 7th
With everything set up to go the night before, one last stat-check. Below you can see my pre-giveaway sales numbers and the ranking for INFECTED. In the spirit of honesty, I’m sharing my less than stellar numbers. Hopefully that means you won’t mind my bragging after the promotion, right?!

NOTE: CLICK ALL IMAGES TO ENLARGE

Sales numbers as of 1730, January 7th.
Sales numbers as of 1730, January 7th.

Yowza! Impressive, right?
Yowza! Impressive, right? [/sarcasm_font]
INFECTED has been oddly steady over the past year, garnering almost exactly 2 sales per day (+/- 1). Usually, it’ll jump to somewhere in the mid #40k rankings, then return to the #100k block until the next day’s sales. MURDERED, as you can see, is still building momentum. Hopefully, that should be one of the side-effects of this promotion. INFECTED has never gone lower (higher?) than #19k in the kindle store, while MURDERED made it to mid #12k. Goal is to crush those records in the coming days. Well, time for bed!

January 8th
Good morning! With Kindle Fire Department set to announce me today, as well as a whole slew of free resources (most of them ask for a giveaway window and there’s no garauntee that they will feature your book, let alone when they’ll do it. It is a free service, after all. I’ll assess which ones worked and which didn’t in my final thoughts), we’re ready to kick off the free promotion. Let’s check the overnight stats:

Downloads as of 0600, Jan 8th
82 Downloads as of 0600, January 8th.
Blah
Numbers are already higher than paid numbers, not that this means anything.

This is before any site announced the giveaway, as far as I know. Interesting that one person bought the book before it went on sale… Thanks, whoever you are! The goal of the promotion is to get your rank as high as possible — it’s a race to #1. If you can make it into the top #20 or #10, then people will start downloading your book just from browsing the top free ebooks on amazon, thus increasing the snowball effect.

In addition to the websites listed on my previous post, it’s also important to do your own marketing. As such, I blogged about the giveaway, tweeted the heck out of it (including a link in my “welcome DM” on @clickyourpoison), and created an event on goodreads and on facebook:

An event is a great tool because it sends a notification rather than risking being lost in the feed. Be careful not to hound your friends too much...
An event is a great tool because it sends a notification to those invited (rather than risking being lost in the feed). Be careful not to hound your friends too much though…

Let’s check the mid-day numbers, after the promotion has been announced:

dfdf
909 Downloads as of 1400, January 8th.
BOOM! Big jump. Off to a great start.
BOOM! Big jump. Off to a great start.

Okay, so from what I’ve researched, these are awesome numbers. Especially for an author with a small fan-base who has never done anything like this before. Which leads us to the first lesson learned. Yup, I’ve already made a mistake.

LESSON LEARNED: Categories. See how I’m already #6 in Horror > Occult? That’s actually not a good thing this early into the promotion. I originally chose this category as “low-hanging fruit” because it’s easy to climb the chart (there aren’t too many books competing for space). Which is a good thing when you’re trying to keep your paid ranking high, but when you’re doing a free promotion, you should shoot the moon. So, I looked up the bestselling books most similar to mine and mirrored their categories. I settled on Science Fiction > Post-Apocalyptic and Horror > United States. I called Amazon customer support to get them to quickly change my categories, so hopefully within 24 hours the rankings will be fixed. Lesson Learned? Update your “shoot the moon” categories before your promotion.

Okay, took a hike just to get away from the craziness, then spent the late afternoon/evening posting on facebook groups and tweeting. I had joined several “zombie fan” groups on facebook in the weeks prior, and now used the opportunity to spread the word. When you’re offering something free, most people don’t mind.

Let’s check the numbers once more before bed, shall we? Okay!

Downloads as of 2200, January 8th.
2236 Downloads as of 2200, January 8th.
Already updated the categories, nice!
Already updated the categories, nice!

In addition to all the free downloads, that’s also 4 sales of MURDERED in 24 hours. Great first day, see you tomorrow!

Continue to INFECTED Promo Results (Day Two)

We Have a Winner…

Congratulations to Eddie, the first reader to successfully solve the case in MURDERED!

PhotoFunia-4d188f1

The Amateur Detective Contest is now “Case Closed” but if you haven’t solved it yet, don’t worry. This book was meant to be lingered over and enjoyed. Take the time to smell the poisonous jungle flowers. There’s a lot more to the story than simply winning! Keep trying, and challenge your friends. See who’s got what it takes.

Congrats again, Eddie!

 

 

Get MURDERED!

The newest Click Your Poison book, MURDERED, is available now! Check it out on Amazon.

Our Amateur Detective Contest also just kicked off, and the first one to solve the case wins, so jump on in.

3 Unique Storylines. Over 50 Possible Endings. Just one question… Could YOU Solve a Murder?

PhotoFunia-43c5cf5_o

MURDERED is a mystery novel unlike any other — YOU are the main character. Follow clues, interrogate suspects, and piece together the puzzle before the killer gets away! It’s up to you to solve the case in this action-packed, dark and humorous thriller. Each link represents a choice, and the story evolves based on your decisions.

You’re in a dark alley, a lost tourist in Brazil, when you stumble across a woman’s body and a revolver atop a grisly note which reads, “PICK ME UP.” That’s when you realize you’re not alone….

What starts as an exotic vacation ends up as the opportunity of a lifetime when you inadvertently witness a man fleeing the scene of a murder. Work side-by-side with US Diplomatic Security agents (DSS) and Brazilian Police Officers inside the lawless slums of Rio de Janeiro — but choose wisely, no one is who they truly seem to be.

Get MURDERED!

Amateur Detective Contest!

AVAILABLE NOW: http://www.amazon.com/dp/B00H3T9TAI

Ever read a whodunit where you outwitted the main character? Ever watched a murder mystery where you outfoxed the gumshoe? Grab your pipe and magnifying glass, super sleuth, it’s time to test your powers of deduction in Click Your Poison’s Amateur Detective Contest!

murdered_promo

How does it work? MURDERED is a murder mystery unlike any other, where YOU are the main character and must solve the crime by making choices. To see what I mean, try out a sample here.

The Kindle edition of MURDERED released on Amazon on Thursday, 5 December 2013. That’s when the contest starts. One grandprize winner will receive the *first ever* signed paperback copy (the paperback release date is 12 December 2013), annotated as such and congratulating you on your prowess as a detective. You’ll also receive an autographed copy of INFECTED or a $25 amazon gift certificate (your choice) AND a collectible INFECTED wine glass (to toast to your success). That’s over $50 in prizes!

Oooh, sparkly!
Oooh, sparkly!

How do I win? The contest is simple. Once the ebook is released, the first reader to email me the correct identity of the story’s villain (along with your proof) wins the grand prize. That’s it! It’s a race against time to piece together the clues.

PS — You MUST email me the via the contact form. If you publicly spoil the story, you’re disqualified. Also, you’ll make me sad.

Good luck and happy hunting!

UPDATE: We have a winner…

MURDERED Release Date & Giveaway

Mystery Books

Its official.

MURDERED, the second in the Click Your Poison series will be released this Thursday, 5 December 2013.

Could YOU solve a murder? MURDERED is a mystery/thriller unlike any other. As the main character, you must follow clues, interrogate suspects, and piece together the puzzle before the killer gets away. Try a sample here.

For a chance to win a FREE COPY on release day, join and share the following events:

The more people “attending,” the more copies that will be given away. So click “join” and invite your friends!

Could YOU Solve a Murder?
Could YOU Solve a Murder?

Facebook, Fridays, & Freebies

Yes, I know it’s a Tuesday. But today I’m trying out WordPress’ new Embed Facebook Posts feature, and at the same time letting my readers know about Trivia Friday. As you can see from the post below, every Friday I plan on asking a trivia question, and the first person to get it right will win free stuff. Hooray for new features!

The Living and the Dead

I was asked by my friend and fellow author, Todd Travis, to write the foreword to his new anthology of short horror/thriller stories. I’m honored to have done so and I think I even managed to say something halfway poignant, so it’s my pleasure to share that foreword with you now:

TLATD FOREWORD
by James Schannep

The short horror story is one of the oldest human traditions. Indeed, one could theorize that we evolved into creatures with language just to be able to tell such tales. Prehistoric man’s first thriller—for which he was rewarded with a warm fire, roast strips of mammoth venison, and ample grunts of approval—was called “The Terror at Black Rock” and told of a brave warrior’s near-death experience with a saber-toothed tiger. You see, these stories and their monsters were real, and by hearing them we could learn to avoid Black Rock, especially alone and after dark. The short horror story kept us alive.

These tales are still important in the modern world; whether it’s still being told around a campfire for the benefit of your fellow hikers or if you’re reading this book in bed, ready to plunge down an emotional rollercoaster before safely drifting off to sleep in the comfort of your own home. But what about the monsters—are they still real?

I’m not telling you that Bigfoot is out there (constantly looking over his shoulder and walking with extra long arm-swings, such as the Alaskan scientists in the story In Season hope to find) but certainly the potential exists. The threat of the unknown is real. There are, without a doubt, things in this world we don’t fully understand that are dangerous, and out to get us.

Recent events have proven that monsters are real. I don’t understand the kind of person who would bomb a marathon any more than I do the kind who would shoot up a school or a movie theater, but I do understand exactly what motivates zombies and werewolves. Ultimately, that’s why we love a good horror story, because all the terrible things that we live with, all the hidden facets of society, become tangible and comprehensible. Whether it’s a simple ghost story or something more complexly metaphysical like in The Living and the Dead, we get to break down and analyze the dangers of evil through the reading of stories. We experience something new and terrifying without needing to go down to Black Rock ourselves.

The true genius in Mr. Travis’s collected shorts is that he manages to do both: delight us with thrilling tales of monsters while showing us that true terror lives in the people and world around us. So sit up, don’t relax, and prepare to be terrified, because if you pay attention—these short horror stories might keep you alive. Just make sure you blame Todd Travis (and not me) if you can’t look at the people around you the same way when you’re done.

Happy reading and sweet dreams.

16 April 2013
Orcutt, California

TLaTLCheck out The Living and the Dead, available now!

For fans of STEPHEN KING and DEAN KOONTZ … author TODD TRAVIS (Creatures of Appetite) has gathered a haunting collection of suspense stories exploring the monsters, both living and dead, roaming our world.

– A brilliant biophysicist on the verge of proving there is no life after death discovers, to his horror, that the dead are determined to stop him …

– An abused small town boy finds a special friend in the woods next to his trailer, but his friend isn’t like other children and cannot leave the woods, not ever …

– A group of determined graduate students seek Bigfoot on a remote Alaskan range seek but discover a monster far more deadly than they ever imagined …

– An elderly store manager, disturbed by a stranger eying the armored truck deliveries to his store, decides to take matters into his own hands …

– A beautiful young woman walks the streets of Manhattan at night seeking men, but for her own dark purposes, because for her, night is for hunting …

– A mysterious little girl somehow “invites” herself along on an abduction, leading her captors to wonder who really is in charge …

Five stories of suspense and terror and a short novel exploring the darkness everyone eventually faces when it’s their time to die, THE LIVING AND THE DEAD is a collection one may want to read with all the lights in the house on …

When an ebook is Superior to a Paperback

The pros and cons are oft debated; which is better? An ebook or a physical book? Usually the list looks something like this:

Paperback
-Infinite battery life
-Can take in bathtub
-Easier to lend/resell/buy used
-Can display as art
-Nostalgia for feel & smell

ebooks
-Cheaper
-More portable
-Saves trees

Well, now you can add another pro to the ebook list. With interactivity, ebooks blow paperbacks out of the water. With my “Click Your Poison” series, I’m often asked how an interactive ebook works on the Kindle. So I made this video. Enjoy!

Amazon Makes the Best Kool-Aid

My walls have been kicked down. Oh Yeah!
My walls have been kicked down. Oh Yeah!

It is with bittersweet anticipation that I announce INFECTED will be only available on Amazon.com very soon. Some of you are nook users or buy using itunes, kobo, etc — if you’ve been waiting to get the book, do so now. I’ll leave it active for another week or so. If you already bought a copy from another site, don’t worry, you’ll still have your book on your ereader.

Why go exclusive? If you haven’t heard of KDP Select, allow me to sum it up for the layperson: Amazon offers benefits for those who go exclusive. Most notably, five promotional free-giveaway days per 90 days of exclusivity. What? Giving away your book for free is a benefit? It is — and I’ll explain that in a moment. You’re also allowed to lend the book to Amazon Prime members, which makes it free for them to read (Amazon still pays you) and that sounds like a real win-win for readers and authors.

I already have two short stories available through KDP Select, and this week I’m using all five of my giveaway days on “Corporate Zombie” a short story. Please, check it out and download it free:

Click me. I'm FREE this week only.
Click me. I’m FREE this week only.

I’ll report back on the success of my “Corporate Zombie” giveaway later, but even now it’s being downloaded by new readers. I’ve already had half as many downloads this morning as I’ve had *total* sales, and that’s by just tweeting about it. Sure, it’d be nice if those were paying customers, but not many people buy short stories and I’m happy just to have it read. Plus, when you look at the short, it tells you that people who’ve purchased “Corporate Zombie” have also purchased INFECTED and the main benefit is that (I hope) people will like the story and want to check out my book. Cross some fingers for me.

It’s always seemed counter-intuitive to me to go exclusive with one platform, especially when the intended benefit from such an action is ease of giving your work away for free. Indie publishing, if you’re doing it right, can get expensive. I’ve spent money trying to make INFECTED a professional product, and if I’m paying a copyeditor, cover artist, formatter, etc — Don’t I want to try and earn some of that back? Aren’t you devaluing your own work by giving it away for free? Yes and no. I firmly believe that if you want something to be permanently free, the best place for it is your own website. But a free promotion gets… complicated.

After reading these two articles, I can no longer debate the power of a free promotion:

.

I’m planning a giveaway of INFECTED to coincide with the release of the next book in the series. Since I’m (hopefully) only 3-4 months away from releasing Click Your Poison #2, I need to go exclusive. Much like the second article I posted, I’ll be transparent about my success and share with you how it goes.

So… thoughts? Good idea? About time? Noooooooo? What do you think? I’d love to hear from you in the comments. And if you’re going to download “Corporate Zombie” — Enjoy!