How I got my agent

A blog post which means…after 10+ years working as a writer, I have an agent! What’s the opposite of burying the lead? Leading with the lead? Okay, here we go:

This is going to be a long one, so buckle up. It’s also going to be raw and honest. Publishing is hard. It’s really, really hard. Whether it’s self/indie publishing or traditional publishing, being a writer is a labor of love, and (if you’re anything like me) it’s also a long road filled with highs, lows, and constant doubt.

But — as that embedded post above says — today is focused on one of the highs.

So, how did we get here?

If you’re familiar with my work, that’s probably because of my Click Your Poison interactive gamebook series, or because of my novel Social Vampire. This blog post is largely going to focus on the latter, because it’s the novel that landed me an agent. That said, I’m going to be what’s known as a “hybrid author” — meaning I’m free to continue self-publishing my interactive fiction, while my agent will represent my novels going forward.

Did I mention this has been a long road? Let’s take a look at the timeline:

2012

  • Idea for Social Vampire (then called TEAM GORDON) which I was going to write as a screenplay for a teen comedy movie.
  • Instead, started INFECTED (Click Your Poison #1) based on a completed screenplay of the same name.

I started my writing career with screenplays, which had several false starts, and ultimately didn’t really go anywhere. I figured I’d give self-publishing a try, which was taking off around this time. I didn’t even consider seeking traditional publishers for something as niche as an “adult Choose Your Own Adventure” which is how I thought of Click Your Poison at the time.

The start of my author journey. Author photograph © Franze Photography 2011

We were newly married in 2012, and over the next few years, would move several times for my wife’s career (from California, to Colorado, then to England), and I would continue to publish an average of one Click Your Poison book per year. Fast-forward to:

2018

  • Published MAROONED (Click Your Poison #5)
  • Decided to start a novel-version of Social Vampire/Team Gordon

2019

  • Finished the novel
  • Became a Dad!
  • Moved from the UK back to the US

2020

  • Started Querying
  • Began Writing SPIED (Click Your Poison #6)
  • Moved again; from Alabama to California
  • Became a Dad again!

2021

  • Continued Querying… (new title “How (NOT) to be a Social Vampire”)
  • Published SPIED
  • Wrote HAUNTED (Click Your Poison #7)

2022

  • Continued Querying… (new title “Social Vampire”)
  • Published HAUNTED
  • Started several other projects that amounted to nothing*
  • Moved from California to Colorado
  • Gave up on querying and serially published Social Vampire on the Kindle Vella platform

*The death of these projects were a pretty significant blow. 2022 was also my 10 year anniversary since I started self-publishing, and served as my career low-point, mentally. I’ve already blogged about these challenges, which you can read about here if you’re interested.

You’ll also notice that my querying spanned a period of about three years (which ended around the time of those setbacks). I received a handful of replies to learn more, three full manuscript requests, one revise & resubmit, and…a whole lot of nothing. I’ve since learned that querying during the pandemic and its aftermath was probably the worst possible timing.

After my setbacks, I no longer had the energy to query, and I was running short on hope. I never stopped believing in this book, but I was having a hard time believing it would ever find its time in the sun (there’s a bit of vampiric irony for you). From here, we stagger forward to:

2023

  • Self-published Social Vampire as a novel
  • Began writing short stories
  • Entered contests for the stories and novel
  • Became a Dad for the third time!
  • Received an offer of representation

2023 demands some further explanation. I’ll be the first to admit, I had no idea what I was doing when it came to marketing Social Vampire. My Click Your Poison books were a successful series, but they were completely different and unrelated to a standalone, coming-of-age comedic novel.

Picture taken the day I signed with my agent.

That said, I’ve had some critical success with Social Vampire, including:

And *that’s* what led to my finding an agent. Specifically, the Bath Novel Awards. After I was shortlisted (placed in the top 6 out of 2370), the contest organizer asked if she could help bring my book to agents. I agreed, but honestly I didn’t think anything would come of it.

The “funk” I was in from 2022 had carried on. I’ve had my battles with depression and imposter syndrome, and I was largely going through the motions when it came to my writing career. I was still in love with writing, and I couldn’t help but craft new stories, but I didn’t feel like my efforts were leading anywhere.

To demonstrate my state of mind during this time, I’d like to share a poem I wrote. I entered the Bath Novel Awards on May 31st, 2023. Nineteen days earlier, I wrote this:

Social Vampire was shortlisted in the top 6 books of the contest, across multiple genres (mine was the only Young Adult novel on the shortlist) and after the winner was announced on September 20th, I assumed that was it. A nice feather in my cap, but nothing else.

I was wrong.

I can’t recommend this contest enough, which is currently open for submissions, because it quite literally changed my life. They made the connection with Kesia specifically, because they felt we would work well together. They actually queried her on my behalf.

She read the book, and the week before Christmas, asked if we could talk about representation. I asked her so, so many questions and loved the answers she gave to each. We had a great connection and I gladly signed with her as my literary agent. Which leads to…

2024

  • Social Vampire goes out of print in its self-published form
  • My agent is going to take the manuscript out on submission to a traditional publisher
  • My family is moving from Colorado to Washington, D.C.
  • No more kiddos! I’m stopping at three!
  • …What else?

Well, for one: I’ve started my next novel. My fire is burning bright once again. I’m plotting out other projects, to include an expansion into Sci-Fi. I’m exhausted, but I’m also incredibly excited (did I mention I have three young kids, and we’re preparing to move again?!).

For those of you in the trenches: Sometimes, going through the motions can be enough. My publishing mantra has long been: you can’t control when lightning will strike, but you can keep planting lightning rods.

Well, for me, I feel like lightning has finally struck. Where else will this crazy journey take me? I don’t know! It’s incredibly thrilling, but we’ll have to wait and see.

Until then, I remain faithfully your author,

PS – Have you been following along since 2012, or are you new to the party? I’d love to know in the comments below! And if you have your own publishing journey, please share where you’re at and if our stories are similar or wildly different. We’re all in this together 🙂

The Gamebook Revolution

Interactive Fiction and Gamebooks are becoming increasingly popular every day. The artform peaked and declined in the 80s and 90s, but now more and more authors are emerging who use this as a preferred storytelling medium, rather than as a gimmick. I’d argue we’re at the cusp of a new golden age for branching path narratives.

One such emerging author is Greg Hickey, who recently reached out to me as part of an article he was writing with a central question: Why do interactive fiction writers do what we do? What makes juggling multiple storylines worth the extra effort? He interviewed several such authors, including some bestsellers, and I was happy to add my $0.02. Here’s what I had to say:

Click Your Poison books are, at their core, a form of collaborative storytelling. By letting the reader choose brazen action or reserved caution, for example, you get to create your own story world unlike any traditional novel. My books are meant to be re-read over and over again, with clues gained from earlier reads informing future decisions. This peel-back-the-layers approach of interactive storytelling allows for a unique experience only available to gamebooks. The immediacy of playing the role of protagonist changes the dynamic from shouting at a character, “Don’t go in the house!” to wondering, “Should I go in the house? Are the rewards worth the risk?”

-Author James Schannep

Greg has completed his article and compiled a list, which includes answers from the other authors he interviewed. I’m pleased to be able to share their wisdom with you here:

You can also read Greg’s article over on his site: 10 Contemporary Interactive Books for Adults.

Introducing, “Friends of CYP.”

Additionally, I’ve added a new section on my website. Think of this as an “other books you may like” section for the interactive fiction genre. Check out the Friends of CYP page now.

Are you an author or publisher interested in becoming a friend? Send me a message on my contact page.


What do YOU think?  As a reader (or writer) of branching path narratives, I’d love to hear your thoughts. Leave a comment below to join in the conversation.

Cover Changes

No, not “Cover Charges” — none of those are required to read this blog post. Do people still read blogs in 2020? I know it’s been a looooooong time since I’ve blogged regularly (sorry about that), but now that we’re under quarantine seems like a good time to start back up again.

I hope you’re all well and staying safe. I’m having a fun time juggling a one-year-old, passing her back and forth to my wife (who is also now working from home). Other than that, social distancing comes easy to a writer.

Onto the post!

Three new covers, coming right up.

#1 — PATHOGENS

The more astute of you may have noticed that PATHOGENS has a new cover.

The Old

The final Final Final Pathogens 1

The New

Kindle

The Why

First, let me say that there’s a lot I like about the original cover. The detail work is stunning. That rat is amazing. The layers in the image are rich and deep. I also enjoy the throwback to Salvador Dali.

la-persistencia-de-la-memoria-dali2

But, ultimately, I needed to change the cover for two reasons. First, I felt like the cover wasn’t closely related to INFECTED enough — and since these are “equels” (not sequels or prequels, but occur simultaneously), I wanted them better linked.

See how they’re a better fit now? And of course the original Dali photo for reference.

Additionally, PATHOGENS sales were the worst of the (at the time) four books. Since I’ve updated the cover, sales have gone up. What do you think? Which do you prefer?

#2 — MURDERED

Right now, I’m in the process of updating the cover for MURDERED.

The Old

murdered

The New

MURDERED Kindle Nuveaux

The Why

The impetus for this change was not in my control, actually. I started running Amazon Ads this year, and MURDERED was flagged for “excessive gore.” After a few back and forths with the customer service team, they clarified that the blood and (possible) corpse in the foreground was the issue — either change the cover, or lose advertising rights.

I decided to use this as an opportunity to “fix” a few issues I had with the cover. Or, I suppose, to apply lessons I’d learned over the years. First, was to get rid of the body. Okay, done. Now we have the gun atop the crate with the “pick me up” note featured at the start of the story.

Second, was to increase the size of the title. I asked the original artist to repeat the title on the police ticker tape, but in hindsight I shouldn’t have done. Additionally, the police tape was too muted — and after I added the CYP logo, didn’t fit the color scheme.

I added further police tape for my author name, adjusted the size and location of the images, and cropped out a “CYP” lamp, which was redundant given the logo.

What do you think? Which do you like better?

#3 — SPIED

A new cover for a new book.

Front SPIED

What do you think? The cover for SPIED (still a work in progress, sorry), was “leaked” in late 2019 (by me, on Facebook& Instagram).

I’m a bit behind schedule on my Click Your Poison releases, but I’ll chalk that up to:

  1. I’ve moved from the UK back to the US.
  2. I’m now a father. Babies take time; writing requires sleep.
  3. I wrote side-project. A linnear, coming-of-age novel.

I’m very proud of #3 (and #2, obviously. #1 I’m actually pretty sad about), and I’m trying to take this novel to a traditional publisher to find a bigger audience. But of course, this takes time. So, please bear with me, stay patient, and more interactive goodies will come your way soon. I’m still working on SPIED — and others!


What do YOU think?  Leave a comment below to join in the conversation.
Thanks for reading, and don’t forget to share and subscribe!

Roll Credits: Star Wars Reboot Complete!

As of this very minute, all three scripts in my “Reboot the Prequels” Trilogy are completed and ready to read. All free of charge, as a labor of love.

Check out my “What the Prequels Should Have Been” page now.

If you love (or perhaps “loved”) Star Wars, but never felt right about the prequels, you’re in the right place. [Obviously, if you enjoyed Lucas’s prequels, you’re not. You have your movies, go enjoy them!] What I’ve done here, is provided Star Wars fans with a prequel trilogy that “feels” more like the originals.

I began this project as a writing exercise, a sort of “Oh, yeah? Can you do better?” to prove that the prequels were not beyond repair.

And I’ve done it.

I really have. I’m incredibly proud of these three scripts and in my mind, now they are the Star Wars prequels.

Give it a go. Reading a screenplay is like having a movie unfold in your mind. Put on a John Williams station on Pandora or YouTube and let these scripts come to life in your imagination.

Then let me know what you think.

star-wars-suit-up-marino-flovent

Star Wars: New Script, New Titles

For those following my Reboot the Prequels project, Episode II is available to read now!

Hit that hyperlink, go to the landing page, and check out Attack of the Empire.

Attack of the Empire

And if you’ve been following along, you might have noticed I changed the title of my Episode II. Originally, it was going to be called The Dark Lord of the Sith. I’ve also changed Episode III from Fall of the Jedi to Return of the Sith. Why?

The titles changed between drafts. As A New Menace was born of a portmanteau of The Phantom Menace and A New Hope, so too is Attack of the Empire a linguistic blend of
Attack of the Clones and The Empire Strikes Back (while Return of the Sith sits between Revenge of the Sith and Return of the Jedi).

I felt these new titles more clearly stated my goal: Return the Prequel Trilogy to the tone, feel, and world of the Original Trilogy.

Interested? Head over to my Reboot the Prequels page and check it out for yourself.


Thanks for reading! What do YOU think? 

Leave me a comment below, and don’t forget to share and subscribe!

The Pros and Cons of Branching Out

This is a blog post that I originally wrote for the website Serious Reading as part of promoting PATHOGENS. Side note/plug: PATHOGENS just received a coveted 5/5 from Awesome Indies reviewers, so if you haven’t checked out my latest book, do that too.

Without further ado:

The Pros and Cons of Branching Out

“Know Thyself” was the command inscribed at Delphi by the ancient Greeks, who arguably invented the drama and the tragedy.

“Pigeonhole Thyself” is the advice given to today’s dramatic writers, words which some would argue are a tragedy.

The idea is to pick a genre, find a niche, and build yourself a lovely summer home there. But is this advice for good or for ill? Let’s flesh out the pros and cons and find out.

branchingout
“Branching Out” by ATWhim on Etsy.

PROS

Marketability. Far and away the biggest tally mark in the “pro” category, setting your writing within the confines of a single genre can help make lifelong fans. After all, readers who loved your heartwarming WWII love story might not enjoy your vampire detective novel. But if you’ve got a Civil War love story waiting in the wings? It’s that much easier for them to click the “buy” button on Amazon. It’s the same logic behind the advice, “write a series, not multiple stand-alone novels.” Brands sell. Agents think this way, publishers think this way, so why not writers? You’ll need to wear all three hats if you’re going to make it in the era of self-publishing.

Honing Your Craft. Writing and reading, that’s what will make you a better writer. Lather, rinse, repeat. And guess what? If you write, read, sleep, eat, and excrete RomComs, you’re going to get better and better at that genre.

Be memorable. Stephen King is a name that can give people goosebumps. Why? He’s a master of horror. That’s what he does, and he does it well and consistently. If you want to make a name for yourself, it might be worth doing the same.  

kyle_-_branching_out
“Branching Out” via Martian Chronicles blog.

CONS

Marketability. Yes, it can be marketable both to stick to one genre or to diversify your portfolio. The market is fickle like that. If you write only Sci-Fi novels, a thriller fan might never discover your books. But if you wow him/her with your murder mystery, they might fall in love with your writing style and seek out your other books, regardless of the genre. By casting a wider net, you open up new possibilities. You want readers to fall in love with your writing, not simply to take advantage of the love they already hold for the genre.

Passion. If you love reading children’s books, slasher fiction, and comedies, why can’t you write all three? Although, to avoid angry parents, you might want to do a nom de plume for one of the first two, lest the kiddos accidentally cross over. But the point is—writing should be fun! That’s why we all do it, or at least why we started. Write what you love and love what you write.

Conclusion

I’m bringing it back full circle here. The right answer? “Know Thyself.” Weigh the pros and cons, discover your own motivations, and pick what’s right for you. What motivates you to put butt to chair and fingers to keyboard? The prospect of sales? If so, you might want to take the hardline marketability approach. Or if you have a story that needs to emerge, but it’s not in your usual genre, write the damn thing. A book written with passion is so much more enjoyable to read than a book written out of duty. Your readers will notice the difference.

As for this author? I’ve tried to do a little of both. My Click Your Poison series hops from genre to genre, yet each book “feels” like it’s part of the same series. My goal is to have fans/readers pining to read what I want to write, not to be a writer who tries to write what I think readers might like. I love writing my books. That’s the first step in finding fans who love to read them.



Thanks for reading! What do YOU think? On the money of off-base?

Leave me a comment below, and don’t forget to share and subscribe!

Writer Discovers 5 Weird Tricks. You Won’t Believe What Happens Next!

Or, 5 Tips to Market Your
Book Online

Note: This post originally appeared on the Creatrix Marketing blog.

As hinted in my tongue-in-cheek clickbait alternate title, anyone who tells you there’s a guaranteed path to publishing success is probably selling something. Usually in ebook form. As the old joke goes, if you purchase, “Learn how to be a bestseller, just buy this book!” the only thing you’ll find written inside is, “Write a how-to book; tell people to buy it.” 

While there’s nothing you can do to guarantee success, there are steps you can take to increase your chances. Many authors compare publishing success (whether self-pubbed, small press, or traditional) to being struck by lightning. Think of these tips as your lightning rods.


Write a marketable book. I’m going to catch a lot of flak for this one, but the easiest way to market a book is to make sure it’s easy to pitch. In Hollywood, they call this High Concept—your story should be clear enough that you can describe it in one to two sentences, and have someone hooked if you only have an elevator ride to pitch your story. I know, you’re an artist, you write what the muse speaks and not what sells. But you really can have it both ways: Perfect your elevator pitch for marketing success, and perfect your prose for artistic fulfillment. No one will read your genius if you can’t convince them to crack open the cover.

Be active on social media. There a thousands of people, right this second, looking for their next book to read, and they’re doing so online. Social media is where you give your elevator pitch, but don’t use the internet solely as a sales tool. Be yourself. When others see that you like the same shows, or they admire your viewpoint on an issue, or fall for your under-140-character wit, they’ll pay more attention the few times you announce a promotion. Which leads us to…

Use available marketing tools. No need to reinvent the wheel, all that groundwork has been laid out for you. If you’re self-pubbed, you should consider running free or discounted promotions of your title. You can also get your publisher to run some of these promotions for you. Then advertise your promotion on the many websites/mailing lists targeted to eager bargain hungry readers. This will drastically expand your reach, increase sales, and gain you reviews. 

moneyreviews

Market off-line too. Don’t forget to reach out to the real world. You don’t have to be a bestseller to set up a book signing at your local store, or an interview on your local radio station. Tell friends at parties. Always carry business cards! By rubbing elbows with potential fans out in the real world, you’ll increase your visibility online too. Many of those new connections will reach out to find you in cyberspace, or tell their friends. Each new fan is like planting a seed to help you grow as an author. 

Think outside the box. There are far, far more reading options than ever before. From the growing list of classics, to the self-publishing movement, it’s hard to stand out. You’ve got to try something different. For me, that’s been book trailers. You can turn that elevator pitch into a short film, and spread it out across the series-of-tubes just like a movie trailer. If done well, it’s an entertaining piece in its own right and most viewers don’t feel like they’re directly being advertised at. Book trailers are a growing trend, but what will be the next tool? Who knows, maybe you’ll be the one to discover it.


Are you a writer or marketer? A reader/customer with thoughts on being pitched to? Add your opinion in the comments below. And don’t forget to like, share, and subscribe!

Reigning in Parallel Worlds

This post was originally published on author J.P. Choquette’s blog after she contacted me and asked if I’d go a bit into the process of writing interactive fiction. I liked the essay so much, I wanted to make sure my subscribers got to check it out, so you’ll find the full piece below. You should also check out J.P.’s website, she brings a great many different voices together and it’s worth a perusal.

Reigning in Parallel Worlds

by James Schannep

The main characters in INFECTED choose to wait out the zombie apocalypse inside their home, boarded up and barricaded, with enough supplies to wait out doomsday. They also leave the city in search of fellow survivors and greener pastures. Oh, and they also become zombies themselves.

No, my characters are not schizophrenic (and neither am I!), they just exist in parallel worlds.

What do I mean? Click Your Poison books are gamebooks—wherein you, the reader, choose how the story progresses. Each CYP title has three unique storylines and over fifty possible endings. Because of this “many possibilities” quality to interactive fiction, different readers will experience different outcomes and have a rather different reading experience from one another. It’s my job, as the author, to keep all these parallel worlds straight.

The problem is, every decision expands the storylines; sometimes familiar to one another, but other times they become drastically altered. Their worlds grow too large to exist solely within the confines of my head! I literally can’t keep them all straight; not by memory alone. So how do I do it? Just like in the real world—I use maps. Almost on a daily basis I’m forced to pause, stop writing, and think, “Wait, is this person dead here? And does this other character currently hate you or love you?” That’s when I check the maps.

Level one is my world map: the outline. In any novel, you need a beginning, middle, and end, with a logical pathway through the three. At the most basic level, the outline keeps the overarching plot on track towards the eventual destination(s).

Level two, interstates and roadside attractions: the chronology. Here I’ll keep a chart in Excel. Important plot points form the x-axis (time) and major storylines/characters form the y-axis (events). This helps me know which events happen at what time.

Level three, city streets, dark alleys, slums and shortcuts: the flowchart. This is my bread and butter. Without the flowchart, none of the other maps matter. The flowchart tells me, if you make decision A (attempt to play dead to avoid zombies), it will lead to outcome B (get eaten!). Often times the path will change slightly and I’ll have to go back, edit the story, and change outcomes. Without the flowchart, that would be impossible. Below, you can see a rough scrap from my latest CYP book as an example.

Nathaniel Hawthorne said, “Easy reading is damned hard writing.” If my process sounds excruciatingly difficult, good. My job (in addition to keeping the parallel worlds straight), is to make it look effortless inside the story. Your experience making decisions as reader should be smooth and clean, despite the complexity and ambiguity of the actual decisions themselves.

The real test of all this behind-the-scenes planning is your experience. So go ahead, dive into INFECTED and see if you have what it takes to survive the zombie apocalypse!

 


 

Feel free to share, comment, and like!

On Having a Thick Skin

“Have a thick skin.” If you’re a writer, whether you’re a hobbyist or a pro, you’re probably given this piece of advice dozens of times throughout your creative lifetime. The gist of the sentiment is: “Don’t take criticism too personally.” And while this is a lovely aphorism, it’s also easier said than done.

“Get tough, writer!” Image courtesy derausdo.

To follow the metaphor, having a thick skin makes my professional persona armored like an elephant or a rhinoceros. But here’s the thing–those noble beasts are born thick-skinned, whereas a creative person is nearly always the opposite.

We wouldn’t need a battlecry to “toughen up” if it came naturally. We’re told to desensitize ourselves to criticism because it’s the opposite of our instinctual reaction. When someone judges a writer’s work harshly, this tends to feel like a judgement of the author on a personal level. How can it not? You pour yourself onto the page, whether it be genre writing or memoir, and dedicate months or years to perfecting the product.

Okay, so what inspired this newest bout of self-reflection (and/or pity)? A negative review, of course.

A thoughtful, honest, and thorough skewering of MURDERED appeared on Amazon yesterday in the form of a 3-star review and it’s been eating at me (read the review here). And before you say, “3-stars isn’t negative,” allow me to direct your attention here:

Exhibit A: See the titles? "Most Helpful Critical Review". The defense rests its case.
Exhibit A: See the titles? “Most Helpful Critical Review.” The defense rests its case.

While the reviewer has some lovely things to say about the book and its author (he said in third-person), there’s quite a bit in there that I can only describe as “scathing.”

But I digress. The point of this blog post is for me to expand on how it is that I’m able to have a thick skin. How I “take a licking and keep on ticking.” Sure, I allow myself a moment of self-pity (and by “allow” I mean I accept the fact that I will experience these emotions and resign myself to it). But then I move on. What’s my secret?

My thick skin doesn’t come naturally, it’s formed from callouses.

That is to say, it’s built up as a defense against injury and assault. Each affront, no matter how small, toughens me up. Now, I’m able to look past the surface review and ask myself, “Okay, what did the reviewer really not like?”

The reviewer in my personal example compares MURDERED to a Rubik’s Cube, in a negative way. Their impression is that the book is nothing more than a simple curiosity; fun for a few minutes until the novelty wears off. And yet when I was writing the book, I actually told several friends I felt like I was creating a “literary Rubik’s Cube!” I naturally meant this as a positive–as a challenge. As a game that is fun to pick up and play with from time to time, but actually difficult and time-consuming to solve in full.

Not everyone loves a Rubik’s Cube. Then again, there are whole clubs and competitions formed by those who do. Not everyone will love my books, and some of those people will review them, but there are others who enjoy what I do and I’ll keep writing for that audience. The negative reviews still sting, but with my callouses I’m able to move past them more quickly.

Soon, I’ll be charging forward and there’ll be no stopping me.

James Schannep
9 June 2014

Artwork by Judith Powers, Ragged Edge Studio.

 

Final Results (Freebie Promo)

Final post in the series Lessons Learned from the INFECTED giveaway.

Okay, I promised a final analysis and now–two weeks after the promotion–I’m ready to deliver. Here you’ll see the good, the bad, and the ugly. Time for some results, flaws and all.

Thanks, random sign holder!

The Good

If you recall the results from Day One, my pre-promo sales of INFECTED were low (if not stable) and my sales ranking was a sad state of affairs (jumping between 40k and 100k depending on how recent the day’s sale occurred). INFECTED had never cracked the 20k sales ranking in its history.

The giveaway crushed those numbers.

Best sales rank post-promo, 12 January.
Best sales rank in the paid store, post-promo, 12 January.

January Sales Data: Red indicates the Free promo days. Yellow is a holiday.
INFECTED January Sales Data: Red indicates the Free promo days. Yellow is a holiday.

My post-giveaway numbers are (knock on wood) staying higher than they were before the promotion. The weekend after the promotion saw 79 combined sales and borrows and nearly paid for the whole promo just using those two days. Note that these numbers do not include foreign sales or paperback units, both of which have increased.

Another huge win in the ‘Good’ category is increased discoverability. This may seem strange, but before the promo I had to tell people to search amazon for “Click Your Poison” to find the book, because there were too many things called “Infected” in the kindle store (164 as of publishing this article). Now, I’m the #1 search result, which is huge.

Top INFECTED searchLESSON LEARNED: This is tangential to a promo, but important enough to share. When I originally wrote the story for INFECTED in early 2008, there was nothing out there with that title. When I published the kindle version a little over a year ago, I didn’t bother to check if the title was taken. Granted, you can’t copyright a title, but you don’t want to exist in the shadow of another book either.

The Bad

I did not crack the Top 20 overall free kindle books. This was one of my goals, and I’d missed it. I wanted to be the #1 free book if truth be told, but that didn’t happen. Still, I feel like I did everything in my power to promote the book. In the end, horror just isn’t as popular as genres such as romance. Nothing I can do about that. I write books that I would like to read.

MURDERED sales numbers have not seen a significant post-promo boost. In fact, the sales are worse than they were before the promo.

MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.
MURDERED January Sales Data: Green indicates the Free promo days. Yellow is a holiday.

You’ll see there was a boost on the last day of the promotion which carried only so far as the day after. Why the drop? I’m not doing anything to promote the book right now, and the buzz is centered directly around INFECTED, so my new release is starting to stagnate. Will it go up once people have more of a chance to read the first book and start looking for more in the series? Time will tell.

The Ugly

The book has gained 12 new reviews since the promo began. This is a good thing. What makes it ugly, is that 1/3 of them were negative. From what I’ve read and seen from other authors, this isn’t all that uncommon. I’ve also heard that negative reviews can help your book, because it makes it seem more genuine. Pre-promo, my 48 reviews were all 4 or 5 stars, giving some people the (false!) impression that I’d paid or begged for positive reviews. If I’m lucky, this’ll shut some of those people up.

What makes some of these reviews ugly isn’t that some people didn’t like the book (I can deal with that), it’s that they actively tried to hurt my success. The first negative review was entitled, Don’t pay for this.” Not much of an opinion so much as a command.

Another reviewer attacked the originality of the book, stating that I stole ideas from The Walking Dead because I set my survivor group up in a prison. Tangent alert! When I wrote the book, I set my survivor group in a prison a year before the cast did so on The Walking Dead. It’s a smart place to go in the event of the zombie apocalypse. But Parallel Development does happen.

Okay, enough of that. Time for…

The Final Word

LESSONS LEARNED:
DO use BookBub.
DO prepare beforehand.
DO share word of the promo with your fans, and if people spread the word, DO say thanks.
DO NOT sweat over the results. What will be, will be.
DO NOT let the bad reviews get to you.
DO learn from your mistakes.